『7-11-4: The Rule That Opens Donor Doors』のカバーアート

7-11-4: The Rule That Opens Donor Doors

7-11-4: The Rule That Opens Donor Doors

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n today’s crowded nonprofit landscape, simply having a worthy cause isn’t enough to break the curse of being ignored.

Google’s groundbreaking research has revealed what fundraisers need to achieve before donors feel comfortable giving: the 7-11-4 rule.

This framework isn’t just for businesses—it’s essential for nonprofits seeking to transform casual interactions into committed donors.

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