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How can you tell if your business truly has a competitive advantage? It's not just about having great people or believing in your product—it's about tangible results. Learn how to identify and measure real competitive advantages by examining your return on invested capital (ROIC) and comparing it to your weighted average cost of capital (WACC). If your ROIC is significantly higher than your WACC, you might be on the path to success. Tune in for insights on building and leveraging advantages that your customers actually care about, ensuring long-term profitability and business growth.


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The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

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