8. Real Estate Marketing Evolution | Streamlining Agent Efficiency | Todd Alexander (Ray White)
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8. Real Estate Marketing Evolution | Streamlining Agent Efficiency | Todd Alexander (Ray White)
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In this episode Todd Alexander, Head of Marketing at Ray White Corporate joins the podcast and delves into all things marketing. He discusses marketing technology for real estate agencies, including insights on Ray White's One System, their Canva integration, and other tools that enhance agent productivity and maintain consistent brand standards.
There are plenty of practical recommendations that agencies large and small can learn from, including on the significance of customer experience surveys, the use of data, and the evolving role of AI and machine learning in the real estate industry.
00:00 Introduction and Episode Overview
00:41 Meet Todd Alexander: Journey to Ray White
02:45 Ray White One System: Enhancing Efficiency
04:07 Canva Integration: Consistency in Marketing
08:37 Customer Experience and Nurture Cloud
10:40 Setting Up a New Agency: Essential Tools
15:07 Balancing Paid and Owned Ecosystems
17:26 The Role of Data and Analytics
22:46 AI in Real Estate: Current and Future Impact
26:37 Closing Remarks and Thank You
Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.