The latest Today's Conveyancer Podcast welcomes PJ Singh and George Levett of Conveyancer Plus to discuss how they are working with firms to help them manage their pipelines, and create a consistent pipeline of work, rather than become over-reliant on third part lead sources.

The discussion covers how using outsourced services can bring down complaints around communications (conveyancing is the most complained about areas of consumer of law), ensure consistency in pricing and process, which sets expectations accordingly at the outset of the relationship.

Interestingly, analysis of their service identifies the average call duration with a prospective client is over 8 minutes; and despite the array of communications options (instant messaging, email, live chat etc) George says 80% of enquiries prefer phone calls.

The result is a 95% conversion on estate agent and broker referrals (vs. industry average of 70–80%); near 30% conversion on comparison site leads (vs. typical 5–10%); and 60% conversion on website leads (vs. typical 30–40%).

Only by understanding your numbers in relation to live files and soon-to-be -completed matters can firms be proactive with their business development and ensure they are making data-driven decisions on workload and future bottlenecks.

PJ and George share their experience of working with firms to improve their conversion rates; not just from the point of view of direct engagement with clients, but also the lessons being learnt around what should be on firm's social media, what should be on their websites, and how consumers respond.

The Today's Conveyancer podcast can be found on your preferred podcast provider and also at www.todaysconveyancer.co.uk. Subscribe and listen in for all the latest conveyancing industry news and views.

Thank you to our podcast sponsors PEXA, Osprey Approach, and VacantC Legal Recruitment.