In this episode of the Full of Words podcast, Sue and CJ delve into the intricate relationship between language and communication in the business world, using the recent Australian referendum as a thought-provoking backdrop. They discuss the significance of clear messaging, especially when it comes to complex topics like constitutional law and the power of a simple "yes" or "no." They emphasize that a "no" response doesn't always signify rejection but often highlights the importance of educating potential clients before they make decisions.

Sue and CJ explore effective strategies for handling business rejections, the importance of targeting the right audience, and understanding customer needs in the sales funnel. They also addresses how to destigmatize sales interactions by recognizing the varying needs of customers.

Tune in for insightful discussions and practical takeaways!

Highlights:

• (01:30) The anniversary of the no vote in the Australian referendum.
• (02:38) CJ's passionate support for the yes campaign and the complexities of the words "yes" and "no."
• (04:26) The need for clear communication in business and the consequences of ambiguity.
• (08:06) Using copywriting to prompt a yes from potential customers.
• (14:12) New Facebook communities for writers and social media enthusiasts.
• (15:31) The importance of targeting the right audience to increase the likelihood of obtaining yeses.
• (16:10) The importance of giving everyone a chance to connect.
• (18:05) The sales funnel concept that illustrates decision-making but can imply a lack of options.
• (19:03) Initial enthusiasm for a service may change as you learn more.
• (20:07) The need to destigmatize sales and recognize everyone's value proposition.
• (22:20) The importance of visually appealing content to grab attention.
• (24:16) Effective messaging in engaging audiences.
• (26:04) The yeses and nos in marketing and business.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

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Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact