In this episode of the Full of Words podcast, CJ and Sue take a trip down memory lane, revisiting one of their earliest episodes featuring an insightful interview with Christo Hall. Christo, author of Beyond the Break: Inspired Success Code for Business and Life, shares valuable lessons from the world of professional surfing and how those experiences helped shape his approach to entrepreneurship. You'll hear about his unique strategies for overcoming challenges, refining your mindset, and finding motivation to succeed in both business and life.

Join them as they explore the world of marketing and discover the secrets to success with Christo Hall, the co-founder and CEO the Basic Bananas — Australia's leading marketing mentoring organization for business owners. He is a marketing strategist who assists business owners in increasing their sales and growing their businesses while enjoying the process. We will delve into the topic of transforming people's lives by empowering them to have better businesses through effective marketing strategies. Christo talks about the programs in Basic Bananas that can help business owners.

Ready to ride the waves of success in your business? Tune in now!

Highlights:

(01:21)What Is the Mission of Basic Bananas?

(05:28)The Importance of Community in Growing Small Businesses

(08:20)The Power of Words in Business and Team Culture

(11:47)Effects of Positive Reinforcement in Team Management

(15:26)The Importance of Words In Business Communications

(19:22)Basic Bananas’ Published and Upcoming Books

(21:30)How Did Christo Get Started in Business?

(25:16)Marketing Blast-off Workshops

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:http://facebook.com/TheNo1AuthorAcademy

Twitter:thauthoracademy

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:https://www.catherinejamescreative.com.au/

LinkedIn:Catherine (CJ) James

Facebook:Catherine James Creative

Instagram:@catherinejamescreative

Booking Link: https://calendly.com/cjcreative/45-minute-consultation

Christo Hall Links:

Website:The Marketing Team Marketers for Small Business

LinkedIn:Christo Hall - Marketing Mentoring for Business Owners

Facebook:Basic Bananas Marketing Mentoring

Instagram:Christo Hall (@christohall)

Twitter:Christo Hall (@Hall_Christo)

Youtube:BasicBananasTV

Book: https://www.basicbananas.com/beyond-the-break/

Applications for the