In this episode, we kick off a mini-series on pricing your nature-based therapy services.

Key Takeaways from this episode:

1. Research what is average for your area and charge a similar amount for your services. Don't set your prices too high or too low at the start because either can be detrimental to your business.
2. Try not to over-explain when telling people what you charge. Say your price and SHUT UP and wait for them to respond.
3. If you are a cash pay business, you can offer scholarships for families to expand the reach of your services to lower-income clients. Always have a system in place before offering scholarships.
4. Raise your prices for new clients after you have a established a proven concept and have raving testimonials from previous clients.
5. Think about VALUE. Offer add-ons that add value for families so they see why they are paying versus going to a standard non-nature-based provider (for example: a weekly update, progress notes, consult minutes, on-call PRN services, home programs, etc.).

Stay tuned for more episodes in this series on pricing, and consider joining my Business Hive group coaching program, opening for enrollment in January, to help you build a successful nature-based practice! You can join the waitlist at https://www.therapyinthegreatoutdoors.com/hive 00:00 Introduction and Series Announcement 00:52 My Upcoming Trip to Nepal and Indonesia 02:18 Gratitude and Life Reflections 04:35 Introduction to Pricing Your Services 05:46 Setting Initial Prices for Your Services 07:02 Understanding the Value of Pricing 07:24 The Importance of Silence After Stating Your Price 07:48 Handling Objections and Offering Scholarships 08:47 Investing in Yourself and Your Business 09:59 Researching Funding Options 11:07 Adjusting Prices Based on Cost of Living 12:27 Adding Value Through Additional Services 13:50 Final Thoughts on Pricing and Valuing Your Services