In this weeks video I had a fascinating conversation with a client during one of our My True North business consultancy sessions. This particular client owned a healthy snack company and was struggling with improving their marketing effectiveness. Now, the client was running advertisements and pushing out content but wasn't seeing the engagement or sales conversions they had hoped for. This resonated with me as it tied back to a fundamental aspect of our Add A Zero podcast that we focus on: understanding what metrics truly matter for your business.

During our consultation, we delved into the intricacies of their marketing strategy. I introduced them to a concept I like to call "Metric Shift Awareness." Often, as business owners, we get caught up in measuring success by revenue alone. However, as discussed in episode 78 of the podcast, marketing's effectiveness isn't just about pounds and pence. The real metric is engagement—how well are we connecting with the right type of client?

With this new perspective, the client began to accurately measure the impact of their campaigns by tracking the number of inquiries, the types of inquiries, and online engagement rather than just immediate sales. The client realized their efforts were reaching a wider audience, sparking more inquiries, and, over time, translating into sales. It's akin to planting seeds and nurturing them to grow into a flourishing garden.

This approach clearly highlighted the importance of patience and proper analysis in marketing, emphasizing that true success isn't immediate but cultivated over time through consistent and engaging interaction with your audience. So, we dubbed this shift in focus "Engagement Cultivation." By focusing on cultivating authentic relationships through meaningful engagement, the client was able to see a significant uptick in their long-term customer base and brand loyalty.

To sum it up, if you're looking to grow your business effectively, embrace Engagement Cultivation. Look beyond immediate revenue and start focusing on how well you're connecting with your audience. Remember, marketing's true job is to make the phone ring or prompt an inquiry. Apply this methodology, and let me know the difference it makes in your business journey.

Forget measuring marketing success by cash alone. It's all about attracting the right customers by tuning into crucial metrics, creating engagement, and making those phones ring. Remember, marketing's role is to set the stage for sales by building relationships and sparking meaningful conversations.

Here's what you can learn:

👉 Measure the Right Metrics: Marketing is not about instant cash returns. Instead, focus on engagement metrics. How many inquiries are you getting? Is your phone ringing? These are the real indicators of successful marketing.

👉 Know Your Audience: To communicate effectively, it's essential to understand your target client. What do they need to hear or see from you? Tailoring your message to resonate with them can make all the difference.

👉 Marketing is Storytelling: Beyond features and benefits, your marketing should be about creating an emotional connection. Inform, educate, and engage your audience through "edutainment" to build trust and awareness.

Jay’s insights are all about helping you craft a marketing strategy that attracts your ideal clients and fuels sustainable growth 📈.

Tune into this episode to learn how to make your marketing efforts truly impactful. 🎧 #MarketingStrategy #BusinessGrowth #SMEs

Feel free to let us know your thoughts or reach out if you need guidance with your marketing!

• #Marketing effectiveness, #Marketing efficiency, #Marketing metrics, #Business scalability, #Job creation, #Marketing measurement, #Ideal client attraction, #A-grade clients, #Marketing strategies, #Marketing myths, #Marketing and sales relationship, #Engagement metrics

In this weeks video I had a fascinating conversation with a client during one of our My True North business consultancy sessions. This particular client owned a healthy snack company and was struggling with improving their marketing effectiveness. Now, the client was running advertisements and pushing out content but wasn't seeing the engagement or sales conversions they had hoped for. This resonated with me as it tied back to a fundamental aspect of our Add A Zero podcast that we focus on: understanding what metrics truly matter for your business.During our consultation, we delved into the intricacies of their marketing strategy. I introduced them to a concept I like to call "Metric Shift Awareness." Often, as business owners, we get caught up in measuring success by revenue alone. However, as discussed in episode 78 of the podcast, marketing's effectiveness isn't just about pounds and pence. The real metric is engagement—how well are we connecting with the right type of client?With this new perspective, the client began to accurately measure the impact of their campaigns by tracking the number of inquiries, the types of inquiries, and online engagement rather than just immediate sales. The client realized their efforts were reaching a wider audience, sparking more inquiries, and, over time, translating into sales. It's akin to planting seeds and nurturing them to grow into a flourishing garden.This approach clearly highlighted the importance of patience and proper analysis in marketing, emphasizing that true success isn't immediate but cultivated over time through consistent and engaging interaction with your audience. So, we dubbed this shift in focus "Engagement Cultivation." By focusing on cultivating authentic relationships through meaningful engagement, the client was able to see a significant uptick in their long-term customer base and brand loyalty.To sum it up, if you're looking to grow your business effectively, embrace Engagement Cultivation. Look beyond immediate revenue and start focusing on how well you're connecting with your audience. Remember, marketing's true job is to make the phone ring or prompt an inquiry. Apply this methodology, and let me know the difference it makes in your business journey.Forget measuring marketing success by cash alone. It's all about attracting the right customers by tuning into crucial metrics, creating engagement, and making those phones ring. Remember, marketing's role is to set the stage for sales by building relationships and sparking meaningful conversations.Here's what you can learn:👉 Measure the Right Metrics: Marketing is not about instant cash returns. Instead, focus on engagement metrics. How many inquiries are you getting? Is your phone ringing? These are the real indicators of successful marketing.👉 Know Your Audience: To communicate effectively, it's essential to understand your target client. What do they need to hear or see from you? Tailoring your message to resonate with them can make all the difference.👉 Marketing is Storytelling: Beyond features and benefits, your marketing should be about creating an emotional connection. Inform, educate, and engage your audience through "edutainment" to build trust and awareness.Jay’s insights are all about helping you craft a marketing strategy that attracts your ideal clients and fuels sustainable growth 📈. Tune into this episode to learn how to make your marketing efforts truly impactful. 🎧 #MarketingStrategy #BusinessGrowth #SMEsFeel free to let us know your thoughts or reach out if you need guidance with your marketing!#Marketing effectiveness, #Marketing efficiency, #Marketing metrics, #Business scalability, #Job creation, #Marketing measurement, #Ideal client attraction, #A-grade clients, #Marketing strategies, #Marketing myths, #Marketing and sales relationship, #Engagement metricsFull episode this Wednesday at 12pm

In this weeks video I had a fascinating conversation with a client during one of our My True North business consultancy sessions. This particular client owned a healthy snack company and was struggling with improving their marketing effectiveness. Now, the client was running advertisements and pushing out content but wasn't seeing the engagement or sales conversions they had hoped for. This resonated with me as it tied back to a fundamental aspect of our Add A Zero podcast that we focus on: understanding what metrics truly matter for your business.During our consultation, we delved into the intricacies of their marketing strategy. I introduced them to a concept I like to call "Metric Shift Awareness." Often, as business owners, we get caught up in measuring success by revenue alone. However, as discussed in episode 78 of the podcast, marketing's effectiveness isn't just about pounds and pence. The real metric is engagement—how well are we connecting with the right type of client?With this new perspective, the client began to accurately measure the impact of their campaigns by tracking the number of inquiries, the types of inquiries, and online engagement rather than just immediate sales. The client realized their efforts were reaching a wider audience, sparking more inquiries, and, over time, translating into sales. It's akin to planting seeds and nurturing them to grow into a flourishing garden.This approach clearly highlighted the importance of patience and proper analysis in marketing, emphasizing that true success isn't immediate but cultivated over time through consistent and engaging interaction with your audience. So, we dubbed this shift in focus "Engagement Cultivation." By focusing on cultivating authentic relationships through meaningful engagement, the client was able to see a significant uptick in their long-term customer base and brand loyalty.To sum it up, if you're looking to grow your business effectively, embrace Engagement Cultivation. Look beyond immediate revenue and start focusing on how well you're connecting with your audience. Remember, marketing's true job is to make the phone ring or prompt an inquiry. Apply this methodology, and let me know the difference it makes in your business journey.Forget measuring marketing success by cash alone. It's all about attracting the right customers by tuning into crucial metrics, creating engagement, and making those phones ring. Remember, marketing's role is to set the stage for sales by building relationships and sparking meaningful conversations.Here's what you can learn:👉 Measure the Right Metrics: Marketing is not about instant cash returns. Instead, focus on engagement metrics. How many inquiries are you getting? Is your phone ringing? These are the real indicators of successful marketing.👉 Know Your Audience: To communicate effectively, it's essential to understand your target client. What do they need to hear or see from you? Tailoring your message to resonate with them can make all the difference.👉 Marketing is Storytelling: Beyond features and benefits, your marketing should be about creating an emotional connection. Inform, educate, and engage your audience through "edutainment" to build trust and awareness.Jay’s insights are all about helping you craft a marketing strategy that attracts your ideal clients and fuels sustainable growth 📈. Tune into this episode to learn how to make your marketing efforts truly impactful. 🎧 #MarketingStrategy #BusinessGrowth #SMEsFeel free to let us know your thoughts or reach out if you need guidance with your marketing!#Marketing effectiveness, #Marketing efficiency, #Marketing metrics, #Business scalability, #Job creation, #Marketing measurement, #Ideal client attraction, #A-grade clients, #Marketing strategies, #Marketing myths, #Marketing and sales relationship, #Engagement metricsFull episode Wednesday from 12pm

Are you ready to quit your business?

in this weeks video I'm asking if you've thought about your exit strategy. No one likes surprises, especially in business. What if life throws a curveball? Do you have a plan B? Most business owners don't. In today’s session, I challenged you to start thinking about what your legacy looks like. Let’s turn hope into a plan. Ready to create a strategy that ensures your business lasts—and thrives—beyond you? Let’s chat and make your legacy a living one.

Here are 3 key takeaways:

• Anticipate the What-Ifs: Jay walks us through various scenarios that can unexpectedly impact our businesses. From personal health issues to unforeseen legislation changes, it’s crucial to have a Plan B in place. Being prepared means you can pivot without panic.

• Define Your End Goal: Whether it’s selling your business, passing it on, or winding it down, having a clear understanding of what you want to achieve is essential. Success isn't just about growing your business; it’s about leaving a lasting legacy as well.

• Start Planning Today: According to Jay, the best time to prepare your exit strategy is the day you launch your business. Don’t be part of the 95% of businesses that don’t sell successfully. Plan ahead to live your legacy instead of just hoping to leave one.

If this strikes a chord with you or sparks a question, it might be time to look at your own business plans and see where you stand. Let's make sure we're not only building businesses but also preparing them to thrive in the future. 💼

While it might seem counterintuitive for a business scale coach to talk about quitting, Jay emphasizes the importance of having a solid plan for when you decide to leave your business. Drawing from real-life scenarios where unexpected changes forced business shifts, Jay invites listeners to think about potential "what if" situations and score themselves on their preparedness. From sudden illness to legislative changes or family expectations not aligning with succession plans, it's vital to have a backup plan in place. Jay shares eye-opening statistics and insights, urging business owners to plan their legacy and avoid being part of the 87% without a follow-up plan. Join the conversation and start crafting your future today.

#BusinessGrowth #ExitStrategy #Leadership #MyTrueNorth #PlanB #ADDAZERO

Are you ready to quit your business?in this weeks video I'm asking if you've thought about your exit strategy. No one likes surprises, especially in business. What if life throws a curveball? Do you have a plan B? Most business owners don't. In today’s session, I challenged you to start thinking about what your legacy looks like. Let’s turn hope into a plan. Ready to create a strategy that ensures your business lasts—and thrives—beyond you? Let’s chat and make your legacy a living one.Here are 3 key takeaways:Anticipate the What-Ifs: Jay walks us through various scenarios that can unexpectedly impact our businesses. From personal health issues to unforeseen legislation changes, it’s crucial to have a Plan B in place. Being prepared means you can pivot without panic.Define Your End Goal: Whether it’s selling your business, passing it on, or winding it down, having a clear understanding of what you want to achieve is essential. Success isn't just about growing your business; it’s about leaving a lasting legacy as well.Start Planning Today: According to Jay, the best time to prepare your exit strategy is the day you launch your business. Don’t be part of the 95% of businesses that don’t sell successfully. Plan ahead to live your legacy instead of just hoping to leave one.If this strikes a chord with you or sparks a question, it might be time to look at your own business plans and see where you stand. Let's make sure we're not only building businesses but also preparing them to thrive in the future. 💼While it might seem counterintuitive for a business scale coach to talk about quitting, Jay emphasizes the importance of having a solid plan for when you decide to leave your business. Drawing from real-life scenarios where unexpected changes forced business shifts, Jay invites listeners to think about potential "what if" situations and score themselves on their preparedness. From sudden illness to legislative changes or family expectations not aligning with succession plans, it's vital to have a backup plan in place. Jay shares eye-opening statistics and insights, urging business owners to plan their legacy and avoid being part of the 87% without a follow-up plan. Join the conversation and start crafting your future today.#BusinessGrowth #ExitStrategy #Leadership #MyTrueNorth #PlanB #ADDAZEROFull Episode this Wednesday from 12pm

Are you ready to quit your business?in this weeks video I'm asking if you've thought about your exit strategy. No one likes surprises, especially in business. What if life throws a curveball? Do you have a plan B? Most business owners don't. In today’s session, I challenged you to start thinking about what your legacy looks like. Let’s turn hope into a plan. Ready to create a strategy that ensures your business lasts—and thrives—beyond you? Let’s chat and make your legacy a living one.Here are 3 key takeaways:Anticipate the What-Ifs: Jay walks us through various scenarios that can unexpectedly impact our businesses. From personal health issues to unforeseen legislation changes, it’s crucial to have a Plan B in place. Being prepared means you can pivot without panic.Define Your End Goal: Whether it’s selling your business, passing it on, or winding it down, having a clear understanding of what you want to achieve is essential. Success isn't just about growing your business; it’s about leaving a lasting legacy as well.Start Planning Today: According to Jay, the best time to prepare your exit strategy is the day you launch your business. Don’t be part of the 95% of businesses that don’t sell successfully. Plan ahead to live your legacy instead of just hoping to leave one.If this strikes a chord with you or sparks a question, it might be time to look at your own business plans and see where you stand. Let's make sure we're not only building businesses but also preparing them to thrive in the future. 💼While it might seem counterintuitive for a business scale coach to talk about quitting, Jay emphasizes the importance of having a solid plan for when you decide to leave your business. Drawing from real-life scenarios where unexpected changes forced business shifts, Jay invites listeners to think about potential "what if" situations and score themselves on their preparedness. From sudden illness to legislative changes or family expectations not aligning with succession plans, it's vital to have a backup plan in place. Jay shares eye-opening statistics and insights, urging business owners to plan their legacy and avoid being part of the 87% without a follow-up plan. Join the conversation and start crafting your future today.#BusinessGrowth #ExitStrategy #Leadership #MyTrueNorth #PlanB #ADDAZEROFull episode this Wednesday from 12pm

This week, we dived deep into why you're the most important person in your world, not for an ego boost, but for sustainability.

We've seen our clients facing health crises by juggling too much in their businesses, Early mornings, Late nights, and everything in between. In a desire to 'get on top of it' - that is, until........

The key takeaway?

Focus on reducing stress by prioritising your own well-being. Simplify your to-do list and tackle just one impactful task at a time. Remember, you're in control. Put yourself first and watch your productivity soar while avoiding burnout.

Here's what you should take away:

• Prioritise Personal Well-being

  Before you give your all to your business, ensure you've taken care of YOURSELF. Self-care isn't selfish; it's necessary to perform at your best.

• Focus on Quality, Not Quantity

  Increase productivity by doing less but doing it better. Identify the key tasks that will drive the biggest impact and dedicate your energy there.

• Transform Ideas into Actions

  Convert your overwhelming to-do list into actionable steps by prioritising tasks that will create significant changes, both short and long-term.

To thrive in business and life, remember - You are the most important person in your world. Place yourself first to effectively lead others

What steps will you take to minimise stress and maximise impact?

Share in the comments below! 👇

#BusinessGrowth #WellbeingFirst #ProductivityHacks #EntrepreneurLife #SustainableSuccess

In this weeks episode on Wednesday, we dive deep into why you're the most important person in your world—not for an ego boost, but for sustainability. We've seen our clients facing health crises by juggling too much in their businesses.

The key takeaway?

Focus on reducing stress by prioritizing your own well-being. Simplify your to-do list and tackle just one impactful task at a time. Remember, you're in control. Put yourself first and watch your productivity soar while avoiding burnout.To thrive in business and life, remember: You are the most important person in your world. Place yourself first to effectively lead others. What steps will you take to minimize stress and maximize impact?

#BusinessGrowth #WellbeingFirst #ProductivityHacks #EntrepreneurLife #SustainableSuccess