• AI, Personalization, and Data-Driven Strategies: Winning SaaS Marketing in the Healthcare Sector

  • 2025/02/17
  • 再生時間： 39 分
  • ポッドキャスト

AI, Personalization, and Data-Driven Strategies: Winning SaaS Marketing in the Healthcare Sector

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  • In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,

    shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in

    personalization, account-based marketing, and the need for a balanced tech portfolio. Andy

    stresses focusing on business-centric buyer personas and the value of executive thought

    leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data

    analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to

    minimize adoption barriers and continuously adapt to stay competitive.
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あらすじ・解説

In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,

shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in

personalization, account-based marketing, and the need for a balanced tech portfolio. Andy

stresses focusing on business-centric buyer personas and the value of executive thought

leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data

analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to

minimize adoption barriers and continuously adapt to stay competitive.
続きを読む 一部表示

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