AI-Powered Real Estate: From $100M in Sales to the Future of Search & MLS Marketing

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AI-Powered Real Estate: From $100M in Sales to the Future of Search & MLS Marketing

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The real estate industry is experiencing rapid technological advancements, with artificial intelligence (AI) emerging as a significant driving force. This podcast episode explores several recent developments showcasing the integration of AI and innovative technology across various facets of the real estate ecosystem. We will analyze new marketing solutions for Multiple Listing Services (MLSs), the acquisition of AI-powered search technology, the deployment of AI platforms for agents, and the reported success of AI agents in sales, drawing insights from recent news articles.FBS Announces New Marketing Add-On Services for MLSs:FBS Data has launched MÁS by FBS (Marketing Add-On Services), specifically designed to enhance marketing and communication efforts for MLS organizations.MÁS aims to empower MLSs to transform their marketing strategies with specialized communication support and amplify their branding and member engagement.The suite of services includes branding, content creation, graphic design, and automated webinar solutions.According to FBS, MÁS helps MLSs tell their story, enhance their brand, and communicate their value without the need to increase their internal teams.Kim Prior, FBS EVP, stated that the mission of MÁS is to help MLSs increase and amplify their communication efforts with subscribers and the broader marketplace affordably and with expertise, especially during this important time.Prior emphasized that their marketing team has years of experience creating and executing multi-channel, multi-media, brand and product marketing campaigns and that MÁS allows MLSs to benefit from more MLS-centered professional marketing without the burden of additional staffing.In the 30 days since its launch, MÁS by FBS has already assisted multiple MLS organizations in transforming their marketing strategies.One of the early beneficiaries was Oregon Data Share (ODS), a collaboration of multiple Oregon MLSs and REALTOR® associations seeking a stronger brand identity. MÁS helped ODS refine its logo, develop brand guidelines, and create a refreshed visual presence to reflect its evolution while preserving its legacy.Lowcountry Regional MLS turned to MÁS to address the challenge of delivering consistent, high-quality training to members amidst time and staffing constraints. By implementing a fully automated webinar system, MÁS streamlined registration, attendee communication, and content delivery, reducing manual effort and ensuring accessible, on-demand education for members.Peter Pohl, information technology administrator at Lowcountry Regional MLS, highlighted the critical need for members to stay informed without added barriers in the rapidly changing real estate landscape.FBS will be announcing additional MLS projects utilizing MÁS soon.Inside Real Estate Announces Acquisition of ListAssist:Inside Real Estate, a real estate software company, has acquired ListAssist, an AI-powered technology offering intelligent tools for both property searches and marketing efforts.This acquisition furthers Inside Real Estate’s mission to deliver an AI-forward solution, leveraging ListAssist’s natural language search functionality to improve experiences for both agents and consumers.Joe Skousen, chief executive officer at Inside Real Estate, expressed excitement about welcoming ListAssist and delivering its capabilities to their clients, stating that the tech “leads the way on AI-Search” and will “revolutionize the entire search experience”.Skousen explained that by leveraging natural language search, image recognition, and other AI technology, combined with their extensive experience in search across a vast amount of data, a “new world of data and insights” is unlocked.The solutions will empower their customers to unlock the most powerful and engaging search experiences for their clients, with unparalleled speed, accuracy, and engagement.ListAssist allows homebuyers to use natural, everyday language to find properties matching their specific needs, providing a tailored search experience without traditional search inputs and delivering accurate, hyper-customized results.Search information will be automatically processed in the back end of the system, directly in the BoldTrail CRM, enabling agents to generate smarter search alerts to boost engagement, foster trust, and deliver a better overall experience.Additionally, the technology automates the creation of property listing descriptions, analyzing property images and MLS details to generate polished, SEO-friendly content that enhances online visibility and attracts potential buyers.Chris McGoldrick, founder of ListAssist, conveyed his excitement about joining Inside Real Estate and his pride in having delivered AI solutions to tens of thousands of agents and some of the biggest brands in the industry.McGoldrick noted that their New Zealand team is inspired by the big things to come and looks forward to continuing to provide a market-leading...