AI in Marketing

著者： Stan Berteloot
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  • The latest in AI and Marketing - Hear Tomorrow’s Tech Today AI in Marketing is a human-curated, AI-generated, Short-Form Podcast. This podcast is generated by Voice_Stream. With Voice_Stream give your brand a voice. Automatically convert your text documents into professional-quality podcasts with Voice_Stream. Start you free trial at https://www.getvoicestream.com/
    © 2024 Stan Berteloot
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あらすじ・解説

The latest in AI and Marketing - Hear Tomorrow’s Tech Today AI in Marketing is a human-curated, AI-generated, Short-Form Podcast. This podcast is generated by Voice_Stream. With Voice_Stream give your brand a voice. Automatically convert your text documents into professional-quality podcasts with Voice_Stream. Start you free trial at https://www.getvoicestream.com/
© 2024 Stan Berteloot
政治・政府
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エピソード
  • "AI Controversies & Experiential Successes: Unpacking Veen Bosch & Keuning, Georgia Tech's Chameleon, and Warner Bros. Discovery's Beetlejuice Activation"

    "AI Controversies & Experiential Successes: Unpacking Veen Bosch & Keuning, Georgia Tech's Chameleon, and Warner Bros. Discovery's Beetlejuice Activation"
    2024/11/12
    Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to protect images from facial recognition without disturbing image quality, offering potential solutions for online privacy. Further, moving from technology to entertainment, we delve into the growing trend of experiential marketing. We discuss the successful launch of Warner Bros. Discovery's immersive "afterlife experience" for Beetlejuice fans and the future of brand awareness for popular IPs driven by this marketing strategy.
    • https://www.theguardian.com/books/2024/nov/11/it-gets-more-and-more-confused-can-ai-replace-translators
    • https://www.futurity.org/ai-mask-facial-recognition-chameleon-3256762/
    • https://www.marketingbrew.com/stories/2024/10/31/step-into-that-world-why-warner-bros-prime-video-and-netflix-are-all-in-on-experiential-marketing
    • https://www.elenaverna.com/p/you-dont-need-to-build-a-personal
    • https://www.growthunhinged.com/p/how-to-build-your-early-gtm-strategy
    ```
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    5 分
  • "AI at Auction, Revolutionizing Resale, and Authenticity Anxiety: Discussing Cybernetic Creations, Encore and OpenAI Developments"

    "AI at Auction, Revolutionizing Resale, and Authenticity Anxiety: Discussing Cybernetic Creations, Encore and OpenAI Developments"
    2024/11/11
    Explore the latest developments in AI with our podcast "AI in Marketing". In this episode, we discuss the significant impact AI is making in the world of art as Ai-Da, an AI-powered robot, sells a portrait for a shocking $1.1 million. We also investigate the world of online secondhand shopping converting to AI with Encore, a search engine using AI to streamline product search across various platforms. We then delve into the potential pitfalls of AI's growing presence in our digital world, with the "rain bomb" photo incident amplifying skepticism about authenticity of digital content. Finally, we examine the challenges that OpenAI faces on improving the performance of their AI models. Tune in to find out more about these significant stories within the AI community.
    • https://techcrunch.com/2024/11/09/openai-reportedly-developing-new-strategies-to-deal-with-ai-improvement-slowdown/
    • https://www.theguardian.com/commentisfree/2024/nov/09/the-images-of-spains-floods-werent-created-by-ai-the-trouble-is-people-think-they-were
    • https://techcrunch.com/2024/11/10/encore-is-an-ai-powered-search-engine-for-your-thrifting-needs/
    • https://www.nytimes.com/2024/11/08/arts/ai-painting-alan-turing-auction.html
    ```
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    5 分
  • "Mistral AI vs OpenAI, Political Power of Podcasts, Klaviyo's Influencer Strategy, TikTok's Music Feature, and Python's Dominance on GitHub"

    "Mistral AI vs OpenAI, Political Power of Podcasts, Klaviyo's Influencer Strategy, TikTok's Music Feature, and Python's Dominance on GitHub"
    2024/11/08
    In other news within AI marketing, the intersection of AI and augmented reality has taken a center stage, with French AR tech company Makemepulse partnering with Google and Louis Vuitton for a holiday campaign. The project aimed to combine object recognition with voice AI and AR to create an immersive shopping experience. Customers could take a picture of their desired LV product, then ask Google for information about the product, like its price, features, and online availability. A striking feature was being able to virtually wear an item and visualize it through AR, generating user excitement and providing cost-effective trials. Next, AI-driven performance marketing has seen a renewed focus with advancements in bid optimization. Graphyte, an AI company specializing in bid optimization, has introduced a new autonomous bidding tool that leverages machine learning to provide optimal bid suggestions for ads. By considering factors like ad relevance, audience behavior, historical data, and ongoing campaign performance, Graphyte's platform aims to maximize ad returns. Expected to revolutionize ad bidding, it illustrates the growing importance of AI in devising sophisticated marketing strategies. Furthermore, advancements in AI text generation are prompting a new era of creative marketing. OpenAI's GPT-3, the groundbreaking text-generating algorithm, is increasingly being harnessed for creating rich content, from tweets to blog posts, effectively doing the job of a copywriter. This has generated some concern amongst traditional creatives, but the sentiment overall has been positive, with the potential for generating high-quantity content with time
    • https://venturebeat.com/ai/mistral-ai-takes-on-openai-with-new-moderation-api-tackling-harmful-content-in-11-languages/
    • https://www.fastcompany.com/91224555/how-the-right-won-podcasting-helped-donald-trump-win-2024-election-joe-rogan
    • https://www.marketingbrew.com/stories/2024/11/01/klaviyo-recruits-fishwife-and-alison-roman-for-its-first-black-friday/cyber-monday-campaign
    • https://www.theverge.com/2024/11/7/24290571/tiktok-spotify-apple-music-integration
    • https://the-decoder.com/python-becomes-most-used-programming-language-on-github-amid-ai-surge/
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    5 分

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