In this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency.

Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of authenticity in business relationships. Pasha provides valuable insights on choosing the right agency and hiring the right team members, all while highlighting the rewarding experience of hosting a podcast and gaining inspiration from seasoned service providers.

Discover the evolving landscape of Amazon agencies as we examine industry changes since 2011, including the rise of software tools that have transformed agency operations. We discuss the diverse motivations behind starting an agency, from genuine expertise to opportunistic ventures, and the current challenges of demonstrating expertise and reliability to clients. Emphasizing data-driven insights, we explore the necessity of building trust and ensuring effective service delivery in a competitive environment, and we share real-life examples of agency owners navigating these challenges.

Lastly, we discuss strategies for agency growth, the trend of agency roll-ups, and exit strategies for agency owners. Learn about the creative deal structures that allow aggregators to acquire agencies without upfront costs and the benefits of partnering with an agency. We also highlight the importance of building quality agencies for long-term success, maintaining a strong company culture, and balancing client relationships. For those interested in expanding their knowledge, we recommend checking out Pasha's podcast, "The Agency Operator," and invite you to sign up for Kevin’s upcoming Billion Dollar Seller Newsletter webinar for more insights.

In episode 422 of the AM/PM Podcast, Kevin and Pasha discuss:

• 00:00 - Inside the Amazon Agency World
• 03:56 - Podcasts Inspire Action and Growth
• 06:42 - Long-Term ROI and Building Relationships
• 12:30 - Navigating the Amazon Agency Landscape
• 16:07 - Challenges of Selling on Amazon Agencies
• 20:11 - Quality and Management of Virtual Assistants
• 22:23 - Building Quality Agencies for Long-Term Success
• 28:42 - Agency Growth and Exit Strategies
• 32:31 - Fully Built Out System for Success
• 38:09 - Advantages of Agency Business Model
• 40:39 - Acquiring and Growing Amazon Agencies
• 42:29 - Opportunities and Challenges in Agency Acquisitions
• 46:29 - Building Trust in Agency Success
• 48:18 - Agency Growth Strategies and Optimization
• 53:28 - Exploring Diverse Business Perspectives
• 54:20 - Kevin King's Words Of Wisdom

Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success.

Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success.

In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates.

Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world.

In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss:

• 00:00 - Managing Seasonal Sales and Cash Flow
• 07:16 - Forecasting Sales Using BSR Rankings
• 11:28 - Global Product Development and Marketing Challenges
• 17:21 - Scaling a Business and Team Development
• 18:33 - Scaling Amazon Business for Growth
• 24:30 - Team Growth and Cultural Advantages
• 26:20 - Chinese Sellers and Brand Strategy
• 31:00 - Navigating the Amazon Seller Journey
• 35:33 - Best Conference Meal Experience
• 39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe

In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.

Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.

In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.

As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.

In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:

• 00:00 - Decade-Long Relationship and E-Commerce Insights
• 09:58 - Amazon Organic Ranking Strategy and DeepM
• 11:19 - Entrepreneurial Philosophy and Competition
• 15:23 - Organic Rank in Amazon
• 19:48 - Amazon Search Rank Optimization Strategy
• 22:49 - Amazon SEO and Deep Learning Analysis
• 27:41 - Optimizing Search Rank Factors for Sales
• 27:45 - Amazon Search Optimization Strategies
• 31:23 - Rank Destroyers in Amazon Search Marketing
• 34:49 - Secrets of Amazon Ranking Factors
• 45:22 - Future of Search Engine Optimization
• 45:55 - Future of AI in Search Optimization
• 49:56 - Dynamic Titles in Amazon Search
• 54:32 - Kevin King's Words of Wisdom