AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks

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AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks

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Andrew reviews Adobe Summit 2025 session of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks by Trevor Paulsen. I recently tried a new podcast solution, as I was not the happiest with the previous one due to losing my audio and video. Spoiler warning - while this audio was better, the editing was not great. And the next podcast did not come out great at all. Hence, will be on the hunt for a new solution.

As such, the AI notes is not as good for this episode. You can watch the session here: https://business.adobe.com/summit/2025/sessions/8bit-insights-the-customer-journey-analytics-s103.html

Summary Notes

Gamified Learning Experience: The session used video game-inspired challenges tied to each of the 12 tips, with prizes like gift cards and an Adobe-branded Nintendo Switch to boost audience engagement.
Customer Journey Analytics (CJA) Deep Dive: Covered how CJA unifies data across sources in Adobe Experience Platform, removes traditional data limits, and enables advanced querying with SQL.
Three Core Tip Sections: Focused on breaking data limits, using derived fields, and leveraging unique CJA capabilities like smarter bot filtering and AI assistants.
New Visualization Tools: Introduced Journey Canvas, Guided Analysis templates, and Content Analytics (a paid add-on) for richer, more intuitive data storytelling.
Roadmap Highlights: Previewed upcoming features like real-time panels, B2B support, warehouse mirroring, and a next-gen data feed purpose-built for CJA

Key Themes

Enhanced Data Flexibility & Integration
- CJA removes traditional Adobe Analytics limitations (eVars, props, low traffic).
- Supports SQL queries and real-time data manipulation.
User Empowerment Through Insights & Tools
- Features like user state change tracking, pathing dimensions, and derived metrics empower deeper behavioral analysis.
- Internal usage tracking (CJA on CJA) helps identify power users and adoption gaps.
Innovation in Visualization & Automation
- Journey Canvas and Guided Analysis simplify complex flows and impact analysis.
- AI assistant and smarter bot filtering improve usability and data hygiene.
Community Engagement & Forward-Looking Development
- Gamification encouraged participation.
- Roadmap reveals Adobe’s commitment to evolving CJA with real-time, AI, and cross-platform capabilities.