In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding.

Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success.

The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career.

Tune in to learn how to effectively enhance brand recognition in today's highly visual culture.

Key Takeaways:

• Career Journey and Expertise
• The Importance of Presentation in Design
• Top Priorities for Increasing Brand Recognition
• The Role of Graphic Designers in Web Design
• Graphic Design and Web Design Interplay
• The Importance of a Cohesive Team

Links:

https://fanclubbrands.com/

https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/

www.pinkleopard.co.uk

In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires.

Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, including doubling her revenue in 2020.

The episode covers valuable tips on visualisation, the importance of carving out time to think, and the benefits of embracing pivots in business.

Key Takeaways:

• Finding clarity and vision
• Creating change to stay relevant
• The importance of listening to customers
• Rebranding and business growth
• Navigating the challenges of change
• Visualising success and overcoming obstacles

Links:

https://www.shopcommonthread.com/

https://www.instagram.com/shopgirlsteph/

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www.pinkleopard.co.uk

In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.

We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.

Key Takeaways:

• Branding and marketing strategy with a focus on aligning businesses with their values and purpose.
• Marketing ecosystem importance and ambassadors protecting brand reputation.
• Building a supportive ecosystem for businesses with limited resources.
• In-house marketing vs. agencies, pros and cons of each.
• Partnering with specialist agencies for digital marketing support.

Links:

Erica Bonser

https://www.linkedin.com/in/erica-bonser/

https://fanclubbrands.com/vip-days

www.pinkleopard.co.uk