How well-equipped is the accounting profession to handle rapid technological advancements and a changing workforce? Are firms ready to embrace the future or stuck in outdated models?

Rob Brown hosts an expert panel featuring Todd Robinson, Angie Grissom, Itamar Jobani, and James Hickey to discuss the future of the accounting profession. The conversation explores critical challenges facing accountants today, such as adapting to technological changes, AI integration, talent retention, and shifting towards a more advisory-based role. The panel shares their unique insights on how firms must navigate cultural shifts, embrace leadership, and rethink their traditional business models to stay competitive.

The discussion also highlights the necessity of upskilling accountants and the role of technology in shaping the future. The panel dives deep into the transformative impact of AI, the benefits of a corporate rather than partnership model, and how firms can move from good to great by telling better stories and offering more personalized advisory services. They also emphasize the importance of attracting and retaining talent in a profession undergoing rapid change.

Key Takeaways:

✓ The accounting profession faces a critical people problem with talent shortages, driven by long work hours and declining interest from younger generations.

✓ Contrary to fears, AI will not replace accountants but will enhance their roles by automating mundane tasks and enabling them to focus on strategic advisory services.

✓ Strong leadership and innovative culture are key to moving accounting firms from good to great. Firms must empower young talent and create a strategic approach to problem-solving.

✓ Accountants need to stop fearing technology and start viewing it as an enabler that helps streamline operations and enhance client service.

✓ The outdated partnership model should evolve toward a corporate structure, enabling firms to be more agile and strategic.

Quotes:

"Your top clients are your competitors' top prospects. Are you showing up as their trusted advisor?" – Angie Grissom

"AI won't kill the accounting profession; it will free accountants to do the work that really matters." – Itamar Jobani

"Firms need to stop doing what they've always done and rethink what it means to add value in today's market." – James Hickey

"The biggest threat? Talent. The next generation doesn't see accounting as sexy, and we need to change that." – Todd Robinson

View this episode in video on YouTube here: https://youtu.be/JLCm3FGilXk

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The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

Thanks to our sponsors:

ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.com

ACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.uk

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

Are accountants ready to tackle the future, or will technology leave them behind? What major shifts are disrupting the profession, and how can accountants stay relevant?

Rob Brown leads a lively discussion with an international panel of accounting professionals: Dr. Anton Lewis, Kelly Mann, Sabby Gill, and Eriona Bajrakurtaj. Together, they discuss the pressing challenges and emerging opportunities facing the accounting profession today. The conversation goes through how technology, particularly AI, is reshaping the landscape and what firms must do to stay competitive. The panelists also discuss the generational divide in tech adoption, the shortage of accounting talent, and the evolving role of accountants from traditional number-crunchers to strategic business advisors.

The debate highlights the need for accountants to embrace innovation, improve client communication, and network with peers for knowledge sharing. As the profession moves forward, the panelists emphasize the importance of staying agile, adapting to technological advancements, and rethinking the skill sets accountants need to thrive in a rapidly changing environment.

Key Takeaways:

✓ Firms that don’t adopt technology will fall behind and face extinction in the rapidly evolving accounting landscape.

✓ Younger generations are more adept with tech but lack real-world experience; older generations need to catch up to new tools.

✓ Accountants must see AI as a partner to enhance efficiency and service, rather than something that will replace them.

✓ Moving beyond compliance, accountants need to focus on strategic advice and deeper client relationships.

✓ Breaking down the silos within the profession can foster collaboration and innovation, helping accountants provide better services.

Quotes:

“In adversity, there is advantage—accounting’s crisis is your opportunity.” – Anton Lewis

“Accountants need to stop being generalists and start specializing.” – Kelly Mann

“Technology is here to complement, not replace us—let’s use it to provide better services.” – Eriona Bajrakurtaj

“If you don’t adopt technology now, you’ll become the laggard of the industry.” – Sabby Gill

“The profession’s future lies in moving from compliance to deep, proactive client engagement.” – Rob Brown

View this episode in video on YouTube here: https://youtu.be/I9hLkQMp2G4

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The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

Thanks to our sponsors:

ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.com

ACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.uk

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

https://www.linkedin.com/in/therobbrown

You can also check out all shows on the Accounting Influencers YouTube Channel:

Is private equity killing or saving public accounting? What does the future hold for the accounting profession in the age of PE and AI?

Rob Brown sits down with Tim Brackney, CEO of a private equity-backed accounting and advisory platform, to discuss the impact of private equity on the accounting profession. With a background in professional services and a current role at the intersection of PE and accounting, Brackney offers a unique perspective on the challenges and opportunities facing the industry.

The conversation delves into the current state of the accounting profession, highlighting the critical talent shortage and the evolving expectations of the younger workforce. Brackney shares his thoughts on how private equity is reshaping the traditional partnership model, driving efficiencies, and potentially offering solutions to long-standing issues in the industry. The discussion also touches on the interplay between private equity and artificial intelligence, and how these forces might shape the future of accounting.

Key Takeaways:

✓ Private equity is not killing public accounting, but rather offering potential solutions to existing problems

✓ The accounting profession is facing a critical talent shortage, with fewer people entering and staying in the field

✓ Private equity is creating both turbulence and opportunities in the accounting industry

✓ The traditional partnership model in accounting firms is being challenged by new structures and expectations

✓ The combination of private equity and AI could drive efficiencies and change the focus of accounting professionals

Quotes:

"Private equity is not killing public accounting. Public accounting, I think, was killing public accounting."

"Talent's looking for a different way to operate. They want more flexibility. They want more ownership."

View this episode in video on YouTube here: https://youtu.be/_FML6KBXYt8

◣━━━━━━━━━━━━━━━━━━━━◢

The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

Thanks to our sponsors:

ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.com

ACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.uk

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

https://www.linkedin.com/in/therobbrown

You can also check out all shows on the Accounting Influencers YouTube Channel:

https://bit.ly/AI-youtube