This Amazon FBA shower filter business has $10M in revenue, $2.5M in EBITDA, and up to 50% recurring revenue—but will Chinese tariffs kill the deal?

Business Listing - https://quietlight.com/listings/16050561/

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In this episode, Heather and Bill break down a $10M revenue Amazon FBA business selling vitamin-infused, multi-stage shower filters with a strong 40–50% recurring revenue from cartridge replacements. But there's a catch—its supply chain is deeply tied to China, and new tariff policies may render the business nearly untransactable. The hosts explore what makes the brand compelling, how SBA financing applies (even with a potential carve-out), and the real-world impact of uncertain global trade conditions on e-commerce sellers today. They also dive into new SBA SOP updates and creative (and sometimes sketchy) ways sellers are dodging tariffs.

🔑 Key Highlights:

• $10M revenue / $2.5M EBITDA Amazon FBA business selling advanced filtration showerheads
• 40–50% of revenue is recurring via cartridge replacements
• New SBA lending SOP may open doors for carve-outs
• Deep dive into how tariffs (up to 200%) are freezing e-commerce deals
• Onshoring vs. offshoring and the real limitations for US manufacturing
• The risk of platform dependence (100% Amazon sales)
• Insights into how importers are attempting to dodge tariffs with DDP shipping and false declarations
• The challenge of pricing a deal in high-uncertainty environments

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The team dissects a mysterious $6.3M Florida natural products business that looks great on paper—but raises more questions than answers.

Business Listing – https://drive.google.com/file/d/1s0GFGR8yGnsX_xMKqs8WdiDcdf0t8L8T/view?usp=sharing

Sponsored by Capital Pad and Connor Gross

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In this episode, Michael, Mills, Heather, and special guest Chelsea from Acquisition Lab unpack a listener-submitted listing: a $6.3 million natural products distribution and retail business in Orlando, Florida. The team grapples with the vagueness of the deal memo—no clear product category, a suspiciously low inventory number, and a business claiming $1.4M+ in steady earnings while only requiring 10 hours a week from the owner. Is it a hidden gem, or is something being left out? Along the way, they explore gender dynamics in M&A, software carve-outs, and what makes a quality broker.

Key Highlights:

- Discussion on gender differences in business acquisition readiness and confidence
- Analysis of a Florida-based business with ~$10M revenue and $1.4M in discretionary earnings
- Pros and cons of vague listings—and what might be hiding behind them
- What “SBA financing available” actually means in context
- Potential for software carve-out and SaaS value in traditional businesses
- Jackie Hirsch praised as a high-integrity broker

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The hosts dig into a fire suppression business for sale in New York, debating whether it's a hidden gem or a risky bet.

Business Listing – https://us.businessesforsale.com/us/nyc-fire-suppression-and-consulting-business-in-new-york.aspx

Sponsored by Acquisition Lab and Connor Gross' Franchise Workshops

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In this episode, Heather, Bill, and Travis Jamison take on a fire suppression and consulting business based in New York City with $3.6 million in revenue and $750k in cash flow. The seller is offering up to 50% financing, but the team digs deeper into whether the valuation makes sense given its heavy reliance on project-based income versus more stable maintenance revenue. They explore the impact of compliance-driven demand, the potential of long-term contracts, and what kind of buyer would be best suited for a business like this—concluding that it might be a fit, but only for someone with the right background and connections.

Key Highlights:

- Breakdown of project vs. maintenance revenue and why it matters
- Discussion on market growth due to increased fire regulations
- Why seller financing might indicate underlying risk
- Considerations for SBA loan structuring in contracting businesses
- Who should (and shouldn't) buy this business

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• Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
• Do you enjoy our content? Rate our show!
• Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

For inquiries or suggestions, email us at contact@acquanon.com