Collette Philip runs multi award-winning anti-racist brand and strategy consultancy, Brand By Me. Brand by Me help organisations harness the power of brand strategy to embed anti-racism, drive equity and tackle injustice. Collette has been building powerful brand strategy for brands for almost 25 years, both agency and brand-side, including McDonald's, Always, Veet, Clearasil Barnardo's and EE. Collette is also a celebrated writer and speaker having featured in Third Sector, Campaign, Forbes and on BBC Radio 4. Her business, Brand by Me was named a “Small Business of 2021” by Lloyds Bank and The Times and she was one of Campaign’s “40 over 40” in 2023.

Collette is also co-founder of Join Our Table, an initiative to increase the visibility of Black women in the communications industries, as well as being Chair of Trustees, for Abram Wilson, a charity which creates visibility and opportunity for minoritised young talent through jazz.

In this episode, I speak with Colette Phillip, founder of Brand by Me, an anti-racist branding and strategy consultancy. We explore Colette’s personal journey from advertising to launching her own consultancy and discuss the challenges of navigating systemic racism in corporate spaces.

We cover:

Colette’s career path and personal journey – Colette shares how her upbringing in Luton and early experiences in predominantly white environments prepared her for the advertising industry, where she faced systemic racism and burnout, ultimately leading her to found Brand by Me.

Racism in the workplace – Colette explains the pressures Black professionals face to work "twice as hard" and how this narrative is rooted in white supremacy, often forcing Black employees to overwork in environments that don't value their contributions.

The dilution of DEI efforts – We discuss how DEI (Diversity, Equity, and Inclusion) initiatives are often co-opted and diluted, sometimes even reinforcing white supremacy rather than dismantling it, making real progress on racial equity more difficult.

Representation vs. systemic change – While representation of Black and brown people in media and advertising has improved since the murder of George Floyd, Colette notes that these visual shifts are superficial and don’t address deeper, systemic racism within organisations.

Capitalism and anti-racism – Colette reflects on the challenges of engaging commercial brands in true anti-racism work, particularly when capitalist structures and practices like exploitative labor contradict the principles of racial justice.

Internalized oppression and survival – We dive into how internalised oppression affects Black professionals, leading many to focus on survival rather than advocating for systemic change, and how proximity to whiteness can create a false sense of security.

The importance of Black-centered conversations – We emphasize the need for conversations about anti-racism and Black liberation that are centered on Black experiences and not reliant on corporate agendas, to ensure meaningful and sustainable progress.

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There are many things to tell you about John. There’s all the usual bio stuff: Professor John Amaechi OBE is a respected organisational psychologist, and the Leadership Transformation Expert at APS Intelligence LTD, the consultancy he founded in 2006. At APS Intelligence, John and his team of specialists' partner with businesses to build bespoke programmes focused on executive coaching and behavioural change that help create effective leaders and authentic and ethical cultures. This is what John believes leads to sustainable organisational growth and high performance while ensuring the dignity and well-being of all colleagues.

Recognised as an influential thinker in HR, John is a Professor of Leadership at the University of Exeter Business School in the United Kingdom and a Fellow of the Institute of Science and Technology. He's the author of the New York Times and the Sunday Times bestselling leadership book, The Promises of Giants, John draws on his early life in Stockport, near Manchester (UK), his career as the first Briton to play professional basketball in the NBA and deep psychological insights, to challenge and inspire others. In doing so, he continues to be driven by the words his mother once used to inspire him when she said that: "The most unlikely of people in the most improbable of circumstances can become extraordinary."

He is a non-executive director of a FTSE 250 company, was a 10-year director of the UK’s largest healthcare organisation and a board adviser for several FTSE 100 organisations in the financial, legal and professional services, technology, publishing, engineering and retail sectors.

He is a LinkedIn influencer and has been a LinkedIn Top Voice since 2020. In 2023, John was nominated for and awarded the Sport's Industry, Integrity & Impact award. But there are some more things it’s important to know:

John is a mentor, a teacher, and always using his deep psychological insight combined with real-life experience to provide a touchstone for people and companies who want to thrive, achieve, and align their beliefs, values and ethics. People who think facts and evidence should bow to opinion drive him crazy; he’s passionate about Star Wars, is a self-confessed nerd & geek, a former NBA sportsman who has a voice like honey and is transported by music and loves nothing more than to eat decadent foods that are bad for him – especially pies!

So, while you’re questioning everything you thought you knew, John will entertain you with his storytelling, confront you with uncomfortable truths, make you laugh and move you to tears (sometimes in the same minute) and ultimately inspire you to grow and develop in ways you couldn’t possibly imagine…so that you can be a Giant too.

In this long-awaited episode, Shereen Daniels speaks with leadership expert John Amaechi about the evolving landscape of leadership and the complexities of driving organizational change. Together, they:

Explore the nature of leadership and influence, highlighting the limitations of individual power in effecting systemic change while recognizing the significance of inspiring others.

Discuss the challenges posed by socio-political dynamics, including the widening gap between leaders and employees and the reluctance to engage with uncomfortable topics.

Emphasize the importance of embracing discomfort as part of the journey towards inclusivity and organizational change, advocating for a nuanced understanding of learning and transformation.

Examine the role of “mediocrity” within organizational structures, challenging traditional notions of excellence; and Offer insights into the complexities of leadership in a rapidly evolving world

Join Shereen and John Amaechi on this absolute “must-listen” episode of Advancing Racial Equity 4.0.

Subscribe/follow on all major podcast platforms including Apple, Spotify and Audible, for more bi-weekly insightful conversations and if you feel compelled, leave us a comment as I appreciate all feedback!

Karia shares his entrepreneurial journey, starting from his early days selling video games on floppy disks to building Canada's largest crypto company, WonderFi.

Karia discusses the transformation of his identity, including his name change from Ben to Karia, and its profound impact on his personal and professional life.

He speaks about the importance of understanding his heritage, connecting with his roots, and how this journey has influenced his values and business approach.

The conversation also touches on Karia's transition from WonderFi to focusing on social causes, particularly bonded labor, modern slavery, and human trafficking. He shares insights on the challenges and motivations behind this shift and offers advice to aspiring leaders of colour navigating corporate environments.

Subscribe/follow on all major podcast platforms including Apple, Spotify and Audible, for more bi-weekly insightful conversations and if you feel compelled, leave us a comment as I appreciate all feedback!