Area/Topic
United Kingdom, Career, Sustainable Tourism, B Corp, Human Connection

Claire Copeman
Co-founder
Adventure Tours UK

Born in the UK, Claire grew up in the rolling countryside of north west England, always outdoors and usually riding horses. After studying Equine Science at university, she set off backpacking around South East Asia and fell in love with travel - real travel. The kind of travel that gets you under the skin of a place, hanging out with the locals and learning as much about yourself as the place you’re in.

Returning to the UK she left the outdoors to pursue a corporate career in marketing. Realising how much she missed the outdoors and riding during this time, this is when Claire discovered a love for mountain biking in the hills of North Wales and how she met her husband.

England is Claire’s place of birth, Wales is her home and Scotland is her favourite escape, from the mountains of the Highlands to the beaches of the Outer Hebrides and everywhere in between. Always looking for adventure and new challenges, Claire has taken part in many long distance events around the UK, including Oxfam’s TrailWalker 100km charity hike in the South Downs, mountain biking across England on the famous Coast to Coast route, and a multi-activity race across across Scotland from Nairn to Glencoe.

Today she lives in the beautiful Welsh hills. Claire has left the corporate world behind, setting up Adventure Tours UK to pursue her love of welcoming like-minded people from around the world to explore the incredible wild spaces of the UK. In line with her own values, Adventure Tours UK has been committed to responsible travel from the outset, becoming the first UK inbound operator to carbon label their tours way back in 2020, and now proud to be a B Corp certified business.

https://adventuretoursuk.com/

Summary

Claire Copeman, co-founder of Adventure Tours UK, shares her journey into adventure tourism and highlights the beauty of Wales as a travel destination. She discusses the misconception about the weather in Wales and emphasizes the stunning landscapes and outdoor activities that make it a great place to visit. Claire also talks about the challenges of promoting Wales as a tourist destination and the need for more exposure and marketing. She shares her passion for creating tailor-made trips and the joy of connecting with people through shared experiences. Adventure Tours UK is a B Corp certified tour operator that focuses on providing genuine and authentic outdoor experiences in the UK. They are committed to working for the benefit of people and the planet, as well as profit. They prioritize connection and believe that shared experiences and connections with others are what make trips memorable. Adventure Tours UK offers a range of activities, including hiking, mountain biking, and trail running, and they cater to both individual travelers and group tours. They also work with trade clients as a destination management company. Their goal is to put the UK on the global adventure travel map.

Takeaways

• Wales is a beautiful travel destination with stunning landscapes and a wide range of outdoor activities.
• The weather in Wales is often misunderstood, but it offers pleasant and enjoyable conditions for outdoor adventures.
• Promoting Wales as a tourist destination is challenging due to limited funding and the dominance of London and other popular locations in the UK.
• Tailor-made trips provide a personalized and unique travel experience, allowing travelers to explore Wales at their o

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