Area/Topic
Worldwide Trekking, Sweden, Outdoor Events

Sofie Jugård Löfgren
Outdoor Event Producer & Outdoor Guide
Aktivut

Passionate outdoor guide & ski instructor from the very north of Scandinavia. Since 20 years back managing the trekking event Fjällräven Classic Sweden that has grown to be 7 events world wide, attracting thousands of trekkers. Also into conscious breathing and connecting it to outdoor life.

https://aktivut.se/

Summary
Sofie Jugård Löfgren, an outdoor event producer and adventure guide, shares her journey into the outdoor industry and the importance of outdoor experiences. She discusses the abundance of sunlight in Sweden during the summer months and the challenges of living in a place with extreme daylight variations. Sofie highlights the value of outdoor activities in team building and creating connections, whether it's through incentive trips for companies or family adventures. She emphasizes the equalizing effect of the outdoors, where everyone can contribute their unique skills and abilities. Sofie also mentions the importance of introducing teenagers to outdoor experiences and the positive impact it can have on their independence and personal growth. Sofie Jugård Löfgren discusses her involvement in event organizing and outdoor event producing, specifically the Fjällräven Classic. She shares how she got into the event industry and the success of the Fjällräven Classic, which started as a running event but later shifted to a trekking event. Sofie explains that the event is not a race but a trekking experience where participants can walk at their own pace and enjoy the nature. She also mentions the growth of the event, with editions now taking place in multiple countries. Additionally, Sofie talks about her new venture in conscious breathing and Ayurveda, aiming to combine these practices with outdoor activities.

Takeaways

• Outdoor experiences can have a profound impact on personal growth and team building.
• Incentive trips that include outdoor activities provide a unique opportunity for colleagues to connect and get to know each other in a different setting.
• Teenagers often benefit from outdoor experiences that allow them to gain independence and connect with peers.
• The outdoors can create a level playing field where everyone's skills and abilities are valued and contribute to the group dynamic.
• Introducing children to outdoor activities at a young age can foster a love for nature and adventure. Sofie got into event organizing and outdoor event producing through a collaboration with the outdoor brand Fjällräven
• The Fjällräven Classic started as a running event but later shifted to a trekking event
• The event is not a race but a trekking experience where participants can walk at their own pace and enjoy the nature
• The Fjällräven Classic has grown over the years and now has editions in multiple countries
• Sofie is also involved in conscious breathing and Ayurveda, aiming to combine these practices with outdoor activities

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