A/B testing sparks some spicy debate among marketers. Is it the secret sauce or a weak sauce waste of time? In this ep, we've got quite the cage match lined up for you!

In one corner we've got Bogdan, the head of marketing at Daypart.ai and He's got a "visceral reaction" against AB testing. With too little traffic and impatience, he thinks it often goes nowhere . In the other corner is Nick, VP of Digital at The Digital Ring. He's a hardcore testing stan who swears even tiny gains add up over time.

They're gonna duke it out over whether you need big traffic and perfect patience to make testing work. Do quick changes just waste budgets? And are platforms like Facebook running shady "black box" experiments on the sly?

Whose perspective do you vibe with more? Find out as we explore the gritty pros, cons, nuances and best practices around A/B testing.

Whether you're a Stan or hater, you'll come away with a more balanced view. Now let's get ready to rumble! 🥊

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In this episode, we delve into the contentious topic within digital marketing - bid caps versus cost caps, focusing primarily on Meta. Whether in the context of conversion optimization, distinct channel strategies, or understanding the importance of marginal cost control, the debate is fierce and full of passion. Our host illuminates the topic further from a unique perspective – his experience with executing omni channel campaigns involving numerous media outlets. By extending the dialogue to include aspects like geographical lift and the dynamic allocation of budget across channels, he encourages experimentations and questions digital marketing orthodoxy. Join us as we explore how testing bid caps can strategically benefit larger brands running omni channel campaigns. Whether you're a seasoned marketer or a curious learner, this episode will challenge conventional thinking and open doors to new possibilities.

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Join us in the latest episode of "Hot Seat" as Andrew Gluck and Barry Hott get real about letting Facebook go YOLO with your ads. Is it the future, or should we stick with the tried-and-true methods of segmentation and funnel stages?

These two advertising pros aren't holding back, and neither are their bathrobes and hot tubs (you'll get it when you listen). So grab a seat (preferably a hot one) and tune in for a lively debate, some friendly banter, and insights that'll make you rethink your next ad campaign. Don't miss the fun – it's one heated discussion you won't want to miss!

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