I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of various branding and web design sites I recently did. I categorize these sites into three types: those with critical functionality issues, adequate but forgettable designs, and visually appealing sites that lack originality.

These days it is a necessity to showcase authenticity and your unique voice to resonate with clients. I encourage you to evaluate your own websites to make sure everything is functional and differentiated. It’s so important to clearly communicate your unique value to attract business effectively.

• Understanding Website Importance
• Categories of Websites
• Authentic Branding
• How to Test Your Own Website

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design

• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com

• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to market shifts or personal growth, and the balance between consistency and integrity in business. We break down internal and external factors that are necessary for a pivot and examine strategic processes to evaluate the current business landscape. The role of clear communication during this transition is so important to enhance trust with clients. Rebranding is a crucial tool for aligning perceptions with business evolution. Throughout this episode, I encourage you to reconnect with your passion, and give you practical steps to ensure that pivoting and rebranding serves as a strategy for growth and alignment within your business.

• understanding the fear of change
• reasons to pivot your business
• market trends and evolution
• how to effectively pivot
• differentiation and targeting new audiences

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design

• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com

• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.

• Personal Reflections on Life Changes
• Concept of how brand development = personal development
• Elements of a strong personal brand
• Practical steps to identify and communicate personal brand

• Ep. 59 | Why I Believe Brand Development = Personal Development

• Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

• The Rebrand Experience
• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.

• Importance of Having a Brand
• When to Invest in Professional Branding
• Example of Optimal Timing
• When DIY Branding is Suitable
• How to DIY Your Brand Successfully

• Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand

• Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand

• Brand in a Day
• The Rebrand Experience
• Brand + Website Design
• Personal Brand Mastery
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.

• The excitement and significance of rebranding
• Choice between a soft rebrand and a significant, noticeable rebrand
• Google's example of rebranding for strategic purposes despite initial resistance
• Differences between large and small business rebranding timelines
• Treating rebrand announcement as a significant event
• My 5-Day announcement schedule

• Ep. 57 | How to Announce Your New Brand Strategically

• Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Texas and Dr Pepper create unshakeable connections with their audiences. I'll share key insights and actionable tips on visual recognition and powerful messaging, all designed to help you create an identity for your business that goes beyond what you sell.

• Elements contributing to Texas’s strong identity
• Importance of taglines
• Execution of branding principles
• Identity associated with Dr Pepper

• Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

Why I Love the Dr Pepper Brand

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design

• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this new health journey.

We know this episode might be a little longer than usual, but Abby wants to provide as much information as she can in hopes that she can help others not feel like they are alone, and potentially bring awareness to life with cancer.

• Ep. 53 | A Personal Update from Abby & Rebecca

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these technical details. The magic happens when your website aligns perfectly with your brand's vision, values, and aesthetic.

In this episode, we'll cover the fundamental reasons you need a solid website and delve into strategic ways to make it an integral, functioning part of your marketing ecosystem.

• setting objectives for each page
• ensuring a cohesive customer journey
• creating a standout, immersive online experience
• importance of a unique experience versus social media

• Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!
  
  

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast