Agentic Shift

著者： David Rodnitzky
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  • Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.
    2024 Agentic Shift
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  • Marcel Petitpas, Founder of Parakeeto

    Marcel Petitpas, Founder of Parakeeto
    2024/10/03
    Marcel Petitpas, CEO of Parakeeto, talks about how his firm helps agencies and professional service firms measure and improve profitability. He outlines the primary reasons agencies struggle with profitability, which often boils down to "poor delivery margins." He discusses key issues like underpricing, inefficient use of labor, and poor utilization of staff as common causes for low profitability. He explains how agencies should focus on improving operational efficiency by either lowering labor costs or increasing revenue from labor.
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    32 分
  • Matt Widdoes, Founder of MAVAN

    Matt Widdoes, Founder of MAVAN
    2024/09/16
    We talk to Matt Widdoes, founder of MAVAN. Matt tells us how he has been able to effectively and profitably work with startups, often with less than 10 F/T employees, how he recovered from the sudden loss of several large clients simultaneously, how he successfully spent years as a professional poker player and how it helped him become a better marketer, and why we should all be playing backgammon!
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    47 分
  • Kris Tait, Managing Director, US, of Croud

    Kris Tait, Managing Director, US, of Croud
    2024/08/21
    We talking to Kris Tait, managing director, US for Croud. Kris tells us what he learned from door-to-door sales in the early days of Croud business, how he grew the US presence of Croud from nothing to a leading agency, why he believes in hustle and a bias for action, what a Croudie is and how it has differentiated their agency, and lastly, how to deliver a smart acquisition strategy to grow your agency.
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    38 分

あらすじ・解説

Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.
2024 Agentic Shift
マネジメント リーダーシップ マーケティング 経済学
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