Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.

In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople

In this episode of Anewgo of New Home Sales, Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the customer experience. Plus, Lindsay reveals how Homes by Taber creates "wow moments" for buyers and why a customer-first approach is the future of home sales.

Tune in for insights on how homebuilders can innovate, adapt, and sell more homes!

Missed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.

From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder marketing, sales, and leadership. You’ll learn how to:

✅ Adapt marketing and sales strategies for AI-driven homebuyers
✅ Create digital experiences that engage both bots and humans
✅ Elevate your sales role by providing what AI can’t—human insight, emotion, and trust

AI isn’t the future—it’s here. Don’t miss this opportunity to gain the insights you need to stay ahead of the curve.

In this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process, and reducing unscheduled site visits through better communication. Learn how technology is addressing longstanding pain points in the new home sales process and creating better experiences for both buyers and builders.

Ryan Taft, founder of Impact 88, shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also reveals the personal story behind Impact 88 and discusses the critical gaps in today's sales training landscape.

Here are all the mentioned events and sessions from the podcast:

1. Sales Central

• Mentioned by multiple speakers as a key networking hub
• Features free food and drinks
• Primary gathering spot for industry professionals

1. The Sales Rally

• Features Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers this year

1. The Nationals

• Annual awards ceremony
• Recommended even for those not nominated
• Evening formal event

1. "Winner Tech's All" Session

• Presented by Laura Hanson, Beth Byrd, Anna Howell, Cori Masters and Terrell Turner
• Topic: Tech-driven solutions for online sales and marketing
• Features previous Nationals award winners (silver and gold)

1. First-Time Attendee Orientation Session

• Recommended for IBS newcomers

1. Young Professionals (YP) Party

• Wednesday night
• For attendees under age 45

1. "Become a Serial Killer Closer" Session

• Presented by John Palumbo

1. "VIP Realtor Program in a Post-NAR Settlement World" Session

• Wednesday at 8:30 AM
• Presented by Kimberly Mackey, Leah Fellows, and Naomi Wright

1. NAHB Committee Meetings

• Held Sunday and Monday before the show
• Open to anyone interested in getting involved

1. Anewgo/New Home Star/Call Rail/Nter Now/Builder Signal Combined Booth W2966

• Located on the exhibit floor
• Book your demo with Anewgo here

1. AI in Home Building Session

• Presented by John Lee and Eric Coffield
• Focus on AI transformation in business and customer experience

1. Builders Bookstore

• Features industry publications and resources

Remember to check the IBS app for exact times, locations, and any potential schedule changes.

Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:

• AI's impact on sales and marketing
• The power of personalization
• Building a strong personal brand
• Navigating technological disruption
• Crisis communication strategies

Key Takeaways:

• How technology is reshaping the home buying experience
• The evolving role of sales and marketing professionals
• Strategies for leveraging AI and data
• Creating meaningful customer connections

Perfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.

Mitchell Metz: Marketing Strategist & Home Building Marketing Expert

Mitchell empowers home builders and custom home businesses with strategic marketing approaches rooted in technological innovation and personalization. With a background in web design and digital marketing, he specializes in helping small businesses navigate the rapidly evolving landscape of AI, digital transformation, and customer-centric marketing.

His mission is to help home builders and small businesses leverage AI, data, and strategic marketing to create more meaningful customer connections and sustainable growth.

Connect with Mitchell on LinkedIn or visit mitchellmetz.com.