In this episode, we delve into the burgeoning phenomenon of nocturnal tourism, as we engage with Travis McClure, a distinguished digital strategist and senior account executive at Aqua. Our discourse elucidates how modern travelers increasingly seek destinations that offer exceptional nocturnal experiences, such as stargazing and the observation of celestial events. We explore the significance of destinations that possess minimal light pollution, thereby enhancing the visibility of the night sky. Additionally, we discuss innovative marketing strategies tailored to promote these unique attributes, exemplified by our client Punta Gorda, Englewood Beach, which fosters a conducive environment for such pursuits. Join us as we navigate the intricacies of destination marketing, highlighting both emerging trends and the challenges inherent in this dynamic field.

IN THIS EPISODE

• 00:07 - Introduction to Aqua Talks
• 02:43 - Exploring Nocto Tourism: A New Travel Trend
• 08:29 - Exploring Unique Destinations in Florida
• 09:32 - Exploring Emerging Travel Trends
• 13:20 - Challenges and Innovations in Destination Marketing
• 17:17 - Advancements in Destination Marketing Technology

KEY TAKEAWAYS

Takeaways:

• The podcast discusses the transformative potential of marketing for various sectors and audiences.
• Aqua Talks emphasizes the importance of innovative strategies in capturing audience attention.
• Listeners are introduced to the emerging trends of nocturnal tourism and astro-tourism in contemporary travel.
• The hosts highlight the significance of fostering meaningful connections with audiences through marketing.
• Travis McClure shares insights from his extensive experience in agency account management and tourism.
• The discussion also covers the impact of economic factors on travel demand and destination marketing strategies.

In today's discussion, we delve into the pivotal topic of marketing strategies tailored for the federal government marketplace. Gloria Larkin, the esteemed CEO of TargetGov, speaks to the nuances of successfully navigating the complexities of federal procurement. We explore the significance of employing specific language and keywords that resonate with government agencies, thereby enhancing visibility and engagement. Furthermore, Larkin shares insights on the transformative role of artificial intelligence in streamlining procurement processes, emphasizing its criticality in modern contract acquisition. Our conversation also highlights the necessity for businesses to adopt a proactive approach in cultivating relationships with decision-makers, thereby positioning themselves advantageously within this competitive landscape.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:46 - AI in Federal Government Procurement
• 09:49 - Understanding Government Procurement Marketing Strategies
• 15:29 - Navigating Federal Procurement Changes
• 21:05 - Common Mistakes in Federal Contracting
• 25:23 - Transitioning to Success Stories

KEY TAKEAWAYS

• The podcast emphasizes the importance of understanding federal government procurement processes to succeed in marketing.
• Listeners are encouraged to utilize specific keywords that align with agency missions to enhance visibility.
• It is crucial for businesses to engage with decision-makers before formal opportunities arise to shape contracts.
• The discussion highlights the rapid changes in federal contracting due to technology and government policies.
• A unique consulting process known as FAST is presented as a means to expedite results in federal markets.
• The podcast advocates for a proactive approach in marketing to federal clients as a strategy for sustained success.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Mady Dudley - LinkedIn

Gloria Larkin - LinkedIn

Target Gov

GUEST BIOGRAPHY:

Gloria Larkin is a recognized leader in government contracting, serving as the President and CEO of TargetGov, which celebrates its 28th anniversary in 2025. Under her leadership, TargetGov has been instrumental in helping clients secure over $25 billion in federal contracts through its specialized consulting services, including the exclusive Federal Acceleration Strategies and Tactics FAST® Process, the KickStart Program®, and expert business development strategies. A sought-after speaker and thought leader, Gloria has shared her expertise globally, with speaking engagements in Oxford, Tokyo, and Dubai, and has been featured in major media outlets such as MSNBC, The Wall Street Journal, and The Washington Post. She is also the author of The Basic Guide to Government Contracting and The Veterans Business Guide, both widely used resources in the industry.

Her influence extends beyond her company, as she has held key leadership roles with Women Impacting Public Policy (WIPP) and has served as an advisor for American Express’s National Procurement program. Recognized with numerous awards, including Maryland’s Top 100 Women and the Enterprising Women of the Year honor,...

This episode features an in-depth discussion with Chip Futch, Aqua's own Intelligence officer. Chip talks on the transformative impact of culinary travel, asserting that food often serves as a paramount driver in the tourism experience, overshadowing other drivers. He emphasizes that many potential travelers remain unaware of the rich culinary offerings available in various destinations, advocating for a more pronounced focus on food marketing. Throughout the conversation, we delve into the intersection of technology and marketing, particularly the role of artificial intelligence as an invaluable tool for enhancing data analysis and consumer engagement. Join us as we explore these vital themes and gain insights into innovative marketing strategies that resonate with today's audiences.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:35 - Exploring Culinary Travel and Its Impact
• 09:51 - A New Chapter in Marketing and Culture
• 12:57 - The Evolution of Marketing Technology and AI
• 17:43 - The Excitement of the E-Tourism Summit

KEY TAKEAWAYS

• The transformative power of culinary travel is often underestimated in destination marketing strategies.
• Chip Futch emphasizes the importance of data analytics in developing effective marketing strategies for clients.
• Understanding cultural context is crucial for successful marketing in diverse destinations and industries.
• Artificial intelligence serves as a powerful tool in the marketing landscape, enhancing efficiency in data processing.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Mady Dudley - LinkedIn

Chip Futch - LinkedIn

GUEST BIOGRAPHY:

Starting his marketing career almost 30 years ago as a 3D/visual effects artist and video editor, Chip would later become a Chief Marketing Officer and Chief Technology Officer for a Mexican restaurant development group where he’d oversee their marketing efforts and technology infrastructure. However, Chip truly perfected his skills as a destination marketing organization by serving on various tourism committees for VISIT FLORIDA, and excelling as the Marketing Director for Punta Gorda/Englewood Beach Visitor and Convention Bureau. As the Director of Digital Strategy & Business Intelligence for Aqua, Chip analyzes data to help our clients navigate the digital media landscape, stay at the forefront of developing trends in traveler behavior, and adapt campaigns to exceed client expectations. When he’s not poring over numbers, Chip likes to travel, get outside for a little fishing, and spend time with his wife and three children. Chip currently sits on the Industry Advisory Board for the University of Florida’s Eric Friedheim Tourism Institute.

Aqua Talks, marketing strategies, digital marketing, destination marketing, culinary travel, business intelligence, actionable insights, marketing trends, audience engagement, data analytics, restaurant marketing, travel marketing, social media marketing, content marketing, website development, dashboard analytics, AI in marketing, digital strategy, marketing innovation, consumer behavior