We invited Michael Fisher, president and CEO of Allant Group, a data-driven journey orchestration solution provider, to sit down with Cynthia Rohde, our Managing Director of Strategic Marketing, to discuss a hot topic: how data is the way forward for banks to ensure customers are engaged in ways they expect with audience-specific marketing. Banks, credit unions and non-bank financial institutions are facing a more diverse and demanding customer base than ever before. These two experts share their opinions and insights on how to market to your customers more effectively and achieve better, more measurable results, using the power of data analytics.

Mike's work has focused on corporate transformation and revenue growth. A pioneer in relationship marketing, Mike leads an Allant Group whose mission is to help its clients leverage data, analytics, improve customer experiences, and integrate marketing and technology.

Cynthia is an award winning public relations veteran with a career long focus on branding and communication. At Artisan, Cynthia helps companies define their brand and develop an integrated marketing program that supports the company's strategic plan. She knows how to effectively message what needs to be communicated by cutting through the noise of the marketplace.