#064 - Today we talk to Toshia Christal who does not sleep - she is an artist, jewelry maker, painter, photographer, and licensed cosmetologist - a true Renaissance Woman.  She is a creative person at heart and cannot be reduced to any one medium.  She has a brick and mortar space at 2911 Fruitvale Ave to display all of her creative works.

Toshia was crafty as a child, but she always thought of them as hobbies.  When she was injured on her job in 2008, she decided she did not want to go back to a job she did not like.  It was time to turn those hobbies into a business.

“I was like, these hobbies are sustainable, right? These hobbies are my business. And so being at that disabled moment, I took the opportunity to realize that I didn't wanna go back to the job that I was at.  It was not fulfilling for me. And let me take the opportunity to officially go to school, get my cosmetology license, and become licensed. And that's kind of how it all started rolling. Yeah, I always knew that I didn't wanna work for the man - a nine to five system that did not really feed my soul.  So it was the perfect segue into entrepreneurship.”

As an Oakland native, Toshia is proud to be an Oakland small business owner.  She credits a number of grassroots organizations like Womens’ Initiative, Akoma, Black Cultural Zone, and Kiva for helping her get her start.

Be sure to listen to the whole interview to hear Toshia talk about why confidence is so key to being an entrepreneur.