• As Audi goes direct-to-consumer, who benefits? TransportBT

  • 2024/10/23
  • 再生時間: 22 分
  • ポッドキャスト

As Audi goes direct-to-consumer, who benefits? TransportBT

  • サマリー

  • Big changes are coming to Singapore’s car market.

    Car manufacturers are saying goodbye to the traditional dealership model. Instead, they’re opting to drop the middleman, and sell cars directly to customers.

    Last year, Porsche Singapore took the plunge.

    And now, German luxury carmaker Audi is following suit.

    Starting in January 2025, Audi Singapore will be selling its full slate of cars to consumers directly. The brand is opening a new experience centre, which they’re calling the Audi House of Progress, right at the heart of the city.

    Where does this leave the dealers? Can buyers expect cheaper cars in the future?

    On this episode of TransportBT, correspondent Derryn Wong sits down with Markus Schuster, managing director of Audi Singapore, to take you behind this ambitious move.

    Highlights:

    02:23 Audi’s big plans

    04:02 A brand-new experience centre, Audi’s House of Progress

    08:19 Impact on dealer and after sales

    12:13 Challenges in the new business model

    16:08 Turning sales volume around

    18:59 Cheaper prices?

    ---

    Send us your questions, thoughts, story ideas, and feedback to btpodcasts@sph.com.sg.

    ---

    Written and hosted by: Derryn Wong (derrynwong@sph.com.sg)

    With Markus Schuster, managing director, Audi Singapore

    Edited by: Emily Liu & Claressa Monteiro

    Produced by: Derryn Wong & Emily Liu

    Engineered by: Chai Pei Chieh

    A podcast by BT Podcasts, The Business Times, SPH Media

    ---

    Follow BT Correspondents:

    Channel: bt.sg/btcobt

    Amazon: bt.sg/btcoam

    Apple Podcasts: bt.sg/btcoap

    Spotify: bt.sg/btcosp

    YouTube Music: bt.sg/btcoyt

    Website: bt.sg/btcorresp

    Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.

    ---

    Discover more BT podcast series:

    BT Mark To Market at: bt.sg/btmark2mkt

    BT Money Hacks: bt.sg/btmoneyhacks

    WealthBT: bt.sg/btwealthbt

    PropertyBT: bt.sg/btpropertybt

    BT Podcasts: bt.sg/pcOM

    BT Market Focus: bt.sg/btmktfocus

    BT Branded Podcasts: bt.sg/brpod

    BT Lens On: bt.sg/btlenson

    See omnystudio.com/listener for privacy information.

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あらすじ・解説

Big changes are coming to Singapore’s car market.

Car manufacturers are saying goodbye to the traditional dealership model. Instead, they’re opting to drop the middleman, and sell cars directly to customers.

Last year, Porsche Singapore took the plunge.

And now, German luxury carmaker Audi is following suit.

Starting in January 2025, Audi Singapore will be selling its full slate of cars to consumers directly. The brand is opening a new experience centre, which they’re calling the Audi House of Progress, right at the heart of the city.

Where does this leave the dealers? Can buyers expect cheaper cars in the future?

On this episode of TransportBT, correspondent Derryn Wong sits down with Markus Schuster, managing director of Audi Singapore, to take you behind this ambitious move.

Highlights:

02:23 Audi’s big plans

04:02 A brand-new experience centre, Audi’s House of Progress

08:19 Impact on dealer and after sales

12:13 Challenges in the new business model

16:08 Turning sales volume around

18:59 Cheaper prices?

---

Send us your questions, thoughts, story ideas, and feedback to btpodcasts@sph.com.sg.

---

Written and hosted by: Derryn Wong (derrynwong@sph.com.sg)

With Markus Schuster, managing director, Audi Singapore

Edited by: Emily Liu & Claressa Monteiro

Produced by: Derryn Wong & Emily Liu

Engineered by: Chai Pei Chieh

A podcast by BT Podcasts, The Business Times, SPH Media

---

Follow BT Correspondents:

Channel: bt.sg/btcobt

Amazon: bt.sg/btcoam

Apple Podcasts: bt.sg/btcoap

Spotify: bt.sg/btcosp

YouTube Music: bt.sg/btcoyt

Website: bt.sg/btcorresp

Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.

---

Discover more BT podcast series:

BT Mark To Market at: bt.sg/btmark2mkt

BT Money Hacks: bt.sg/btmoneyhacks

WealthBT: bt.sg/btwealthbt

PropertyBT: bt.sg/btpropertybt

BT Podcasts: bt.sg/pcOM

BT Market Focus: bt.sg/btmktfocus

BT Branded Podcasts: bt.sg/brpod

BT Lens On: bt.sg/btlenson

See omnystudio.com/listener for privacy information.

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