Patience and Brian Jones guide you through choosing the right publishing platforms for your firm’s projects. Understand the pros and cons of print vs. digital publishing, why reevaluating strategies is crucial, and how to showcase your work effectively. Perfect for architecture firms eager to make strategic marketing moves!

Highlights:

• Case study: Client project embargoed from publication.
• Importance of re-evaluating publishing strategies.
• Balance between print publication prestige and social media immediacy.
• Negotiating with print publications for alternative content.
• Tracking impact: Social media vs. print publications.
• Introducing new technologies like VR in future publishing.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/

Deceptive practices in architecture like greenwashing or care-washing where firms say one thing but do another can cause problems for a firms growth. Hosts Patience and Brian Jones explore its impact on growth, employee trust, and client relationships. In this episode, we discuss how to stay authentic and back up your statements with real actions. Plus, we explore how you can create genuine marketing messages that truly reflect your firm’s values.

Highlights:

• Explanation of green washing and care washing
• Importance of consistency between words and actions
• The danger of employees discovering inconsistencies
• Project owners’ expectations aligned with firm professed values
• Reflecting firm values accurately
• The importance of authenticity in firm statements
• Boilerplate language vs. uniqueness
• The risk of universal statements carrying unfulfilled promises
• Encouragement to differentiate with genuine, relatable examples

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/

Malcolm Reading, RIBA, Chairman of Malcolm Reading Consultants (MRC), talks with Brian Jones about architectural competitions. Based in London, MRC runs both open and invited international design competitions. The firm has worked with clients across the globe, including the V&A, Gallaudet University, the Solomon R. Guggenheim Foundation, Houston Endowment, and the Royal Opera House. Malcolm shares the details of his career evolution from architect to architecture consultant to firm owner, and gives listeners an insider’s view of the ins and outs of competitions.

Highlights:

• How identifying a gap between client needs and architecture firms sparked a career
• The design perspective that comes from working on the client side
• The importance of channeling learning back into the design process
• Why being an enabler is a good thing
• What architects need to be successful in a design competition
• Why firms shouldn’t submit to every competition
• The two stages of a successful competition model

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/

Connect with Malcolm Reading, RIBA

• https://malcolmreading.com/about/malcolm-reading
• https://www.linkedin.com/in/malcolm-reading-b2867a6/