Dominique Gonzales started Root Elixirs, a sparkling cocktail mixer company, 6 years ago out of her home town in California. How awesome it was to get to know her and hear about her journey as an entrepreneur! 

In this episode we cover:

- What's it takes to bootstrap a beverage company

- Why she decided not to seek out funding in the beginning

- The importance of taking vacations and having time for reflection as a leader

- How she started this company without having most of the answers

- Rejection and the necessity of developing thick skin

-How her "bossiness" has changed from a negative personality trait into something that's allowed her to build an incredible business!

and so much more! 

Dominique is so inspiring and I cannot wait to see where she takes Root! 

Find more about Dominique and Root Elixirs here:

IG: @Root_Elixirs

Website: RootElixirs.com

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Books mentioned:

Drive by Daniel Pink

Invent It, Sell It, Bank It by Lori Greiner

Podcast mentioned:

How I Built This

Start Up to Scale

Grant resources mentioned:

IFundWomen

HelloAlice