Heather Bennett is the Managing Director and Partner at Newport LLC, where she advises CEOs and business owners on brand marketing, revenue growth, and leadership development. With over 20 years of experience, she has led P&L management for brands with over $100 million in revenue and driven innovation at companies like Kraft Heinz Company, Instant Brands, and Unilever. Heather is also the author of the Amazon bestseller Fun and Fulfilling Careers One Question at a Time and serves on the boards of the Foundation for Hearing & Speech Resources and Slipstream.

Many professionals struggle to define and communicate their value clearly, especially during pivotal moments like job transitions, leadership opportunities, or launching a business. Without a strong personal brand, they risk being overlooked or misunderstood. How can professionals intentionally shape how they’re perceived and make a lasting impact?

Personal branding and marketing expert Heather Bennett advises building an authentic and consistent brand that aligns with your personal and professional goals. She emphasizes the importance of self-awareness, clarity in messaging, and alignment with your mission. By leveraging storytelling, mastering the elevator pitch, optimizing online presence, and leveraging personal branding, professionals can enhance leadership, customer relationships, and market credibility.

Tune in to Growth + Exit as Chad Franzen of Rise25 sits down with Heather Bennett, Managing Director and Partner at Newport LLC, to talk about personal branding for businesses and professionals. Heather explains how authenticity builds trust, the importance of consistency in personal branding, and how strong personal brands elevate leadership efforts.