In this episode of Author Spotlight, hosted by Preeti Chaturvedi and Ankur Mehra, we sit down with Siddharth Banerjee, business leader, brand builder, and co-author of 52 Red Pills — delves into the evolving landscape of branding, storytelling, and content creation in the age of creators and AI.

He unpacks how brands can no longer afford to work in silos, and why modern marketing teams must evolve into ecosystems — combining internal teams, agency partners, and creator collaborations. Siddharth also shares insights on why storytelling is foundational to brand building and how the rise of digital tools and platforms is enabling more authentic, real-time narratives.

From reflections on open innovation to the role of books in shaping his worldview, this episode is packed with insights for founders, marketers, and anyone interested in the future of content.

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In this creator economy special episode, Preeti Chaturvedi and Ankur Mehra talk to Akhilesh Tuteja, Partner- Advisory Services- India at KPMG about regulatory and governance issues in the creator economy as India scales up to address its more than 80 Million creators

Social media Handles-
The Sunflower Seeds:
Instagram: https://www.instagram.com/thesunflowerseedsco/
LinkedIn: https://shorturl.at/FWrD4

To buy the book: https://www.amazon.in/Pixels-Profits-Systematic-Creator-Economy/dp/0143472968

See omnystudio.com/listener for privacy information.

Welcome to Author Spotlight, the podcast that delves into the remarkable lives and stories of authors who inspire and impact us. In this episode, we are thrilled to feature Runki Goswami, a visionary leader and storyteller with a passion for innovation and creativity.

Runki Goswami is the Global Marketing Head of Newgen Software, a leading provider of unified digital transformation platforms specializing in process automation, content services, and communication management. Alongside her distinguished corporate career, Runki brings her unique perspective to the literary world as an author, weaving stories that resonate deeply with her readers.

Join us on Author Spotlight as we explore Runki Goswami's journey, her approach to storytelling, and also discover how her expertise shapes conversations around hyper-personalization and the transformative role of AI in digital marketing.

Social media Handles-
The Sunflower Seeds:
Instagram: https://www.instagram.com/thesunflowerseedsco/
LinkedIn: https://shorturl.at/FWrD4

Runki Goswami:
Linkedin:https://www.linkedin.com/in/runkigoswami/

To buy the book: https://shorturl.at/96DPJ

See omnystudio.com/listener for privacy information.