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Jade Terreberry brings her data-driven hustle and people-first mindset to the table.

The Auto Collabs crew sits down with Jade Terreberry—formerly of commercial real estate lending and dealership operations, now leading analytics and insights at Cox Automotive. With her roots planted firmly in the car world (thanks to a dad who spent 40 years winning national Honda sales contests), Jade shares how her love for data and love for people collided to shape her journey back into automotive. She’s a natural mixer of entrepreneurial instinct and analytic rigor.

Jade dives into how dealers and partners can lead through innovation—and why transparency and communication are non-negotiable. She’s all about closing blind spots in dealership decision-making with multi-touch attribution, geolocation, audience segmentation, and real-time feedback loops. Expect big wins in aligning technology with human trust, stretching the meaning of “partnership,” and testing iteratively rather than repeating old mistakes.

🕒 Takeaways

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

2:48 Jade’s dealership DNA story – Growing up in a Honda shop, learning negotiation at age 7, then shifting to real estate/finance before finding her way back into cars.

7:41 From traditional sales to data-driven marketing – How owning a business taught her that decision-making by data, not gut, is key—and why the box’s always moving.

11:53 Vendor–dealer collaboration – “Relationships work because you make each other better,” Jade explains how industry partners should act as strategic extensions with shared goals and trust.

20:31 Innovating with audience segmentation & analytics – Jade outlines how Cox uses tech to “close blind spots” in spend, performance, and funnel activation in real time.

24:37 Passion & leadership DNA – Her rallying cry for auto: love people, test often, allow risk, develop innate DNA talent, and never make the same mistake twice.

Connect with Jade Terreberry at https://www.linkedin.com/in/jade-terreberry-596092104/

Learn more about Cox Automotive at https://www.coxautoinc.com

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Greg Uland returns to Auto Collabs with a timely look at how Reynolds & Reynolds is helping dealers prepare for a more efficient, tech-driven future.

Greg Uland, VP of Marketing at Reynolds & Reynolds, joins Paul, Kyle, and Michael for a summer check-in ahead of the company’s Amplify conference this August. With record registration already locked in, Greg shares how the event is evolving into a hub for collaboration—not just among current Reynolds users, but across OEMs, consultants, and dealers exploring the tech ecosystem. There’s a strong emphasis this year on diversity of perspective, with conversations focused on improving store operations, not just showcasing new features.

From technician efficiency to sales enablement and back-office optimization, Greg breaks down where dealers are most focused on doing more with less. He also previews how Reynolds’ Spark AI data layer is helping build smarter workflows, and why bringing last year’s contest winners back as Amplify judges matters. This episode highlights the bigger-picture thinking that’s helping modern dealers tackle today’s operational challenges.

🔑 Takeaways

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo – Opening thoughts and memories of Greg’s now-legendary “paper scroll” moment.

2:08 Summer momentum and Amplify preview – Greg outlines the excitement around the August event, including record signups and a packed venue.

6:01 Building community through user conferences – A look at why this year’s Amplify will feature more external voices and hands-on engagement.

13:09 Areas where dealers are doing more with less – Spotlight on service tech efficiency, CRM streamlining, and smarter business office processes.

16:51 Evolving the role of the business office – How reducing manual tasks unlocks broader financial oversight and decision-making.

19:12 Tying it all together with integrated tools – Real examples of cross-brand efficiencies, like claims processed directly through the DMS.

Connect with Greg Uland at https://www.linkedin.com/in/greg-uland

Learn more about Reynolds & Reynolds at https://www.reyrey.com

Listen to Inga Maurer on the Connected Podcast: https://youtu.be/r3RHcqnQjkc?si=qq5-Bjgn03v3MVFh

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

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Kaylee Felio, better known in the industry as "The Parts Girl," brings her unique flavor of grit, smarts, and systems thinking to this Auto Collabs episode. Starting her career as a Subway manager and now pushing toward the CEO seat at PartsEdge, Kaylee's story is a testament to the unconventional paths that lead to real leadership in auto. She's not just making waves with her content and the PartsEdge Podcast—she’s redefining what it means to lead from the fixed ops side of the dealership.

In this conversation, Kaylee chats with Paul, Kyle, and Michael about how her sandwich-slinging days taught her the foundations of efficiency, how she built the educational resources the parts industry didn’t even know it needed, and what’s exciting her about tech and innovation in fixed ops. She also drops a bold vision for the future—and it starts with her becoming CEO. If you’ve ever underestimated the power of the parts department (or a meatball marinara on wheat), this episode will change your mind.

Takeaways

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

1:33 Kaylee Felio joins the show and shares how she became “The Parts Girl”

4:27 How managing a Subway restaurant unexpectedly trained her for auto

10:13 Why parts departments need to adopt automation and evolve their processes

14:24 Calling out the status quo: Kaylee’s bold approach to sales and change

21:00 Kaylee’s next move: positioning herself to be CEO of PartsEdge

Learn more about

Connect with Kaylee Felio at https://www.linkedin.com/in/kayleefelio/

Learn more about PartsEdge at https://www.partsedge.com/

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

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https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. Automotive State of the Union
2. ASOTU CON Sessions