Avoid the Trap: What Creators Get Wrong About Growth, Platforms and Paid Content, Social Sitdown with Courtney Canfield | The Social Circle | Ep 17
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Avoid the Trap: What Creators Get Wrong About Growth, Platforms and Paid Content, Social Sitdown with Courtney Canfield | The Social Circle | Ep 17
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Think more followers = more money? Think again.
In this episode, we sit down with a seasoned content creator and influencer marketing expert who’s spent over a decade behind the scenes and in front of the camera. She’s breaking down what really matters in 2025; from UGC deals to platform red flags and why your highest-viewed post might not be your most profitable.
We’re covering:
How to spot shady influencer platforms
The truth about growth (even experienced creators struggle)
Why you should start with UGC before chasing brand deals
What brands are actually looking for in content
The difference between content that performs and content that converts
🎁 BONUS: Get 30% off her best-selling guides; The 82 Influencer Platforms Directory + AI for Contracts, using code SOCIALCIRCLE30Tools & Resources:
Influencer Platform Guide - https://payhip.com/b/Z0mOd
AI for Contracts - https://payhip.com/b/suqre
Follow Courtney on IG - https://www.instagram.com/courtney_andthecrew/
Repurpose.io; Automate your content distribution - https://repurpose.io?fpr=311209&fp_sid=tsc
Tools & Resources:Influencer Platform Guide - https://payhip.com/b/Z0mOdAI for Contracts - https://payhip.com/b/suqreFollow Courtney on IG - https://www.instagram.com/courtney_andthecrew/Repurpose.io; Automate your content distribution - https://repurpose.io?fpr=311209&fp_sid=tsc Welcome to The Social Circle!The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn and make an impact.Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience—whether you're just getting started or refining your strategy.💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence: https://www.skool.com/thesocialcircle-vip/about🎙 New episodes every week! Subscribe now: @Thesocialcirclevip Spotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683 Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/
JENNIFER OFFICIAL LINKS:
YouTube: @jenniferradolak Instagram: https://www.instagram.com/jen_radolak/ TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:YouTube: @justtheblendedwells Instagram:https://www.instagram.com/justtheblendedwells/TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**
Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.
FTC: This video is not sponsored