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B2B Growth Strategies: Scaling High-Ticket Sales in Q1 2025

B2B Growth Strategies: Scaling High-Ticket Sales in Q1 2025

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Episode Summary

In this episode, David Ellis and Stacey Cruickshanks reveal the exact marketing strategy they're using to achieve 30 high-ticket sales in Q1 2025—double their usual rate. They break down LinkedIn demand generation, content strategy, and paid advertising while answering audience questions about scaling B2B sales.

Whether you're a founder, marketer, or consultant, this episode provides real-world, data-backed insights to help you grow your business.


Guest Profile

David Ellis is a B2B marketing expert specialising in demand generation and high-ticket sales strategies. With extensive experience in LinkedIn advertising, content marketing, and scalable growth systems, David helps businesses drive inbound leads and increase revenue.


Key TakeawaysThe Q1 Goal: 30 High-Ticket Sales
  • Target: 30 sales in Q1 2025 (double the usual rate)
  • Strategy: Increase marketing spend while maintaining conversion efficiency
  • Success Metrics: Cost per demo, customer acquisition cost, and closed deals

Why Share This Strategy Publicly?
  • Builds trust and credibility by being transparent
  • Helps refine the strategy with real-time feedback
  • Positions B2B as an industry thought leader

The LinkedIn Growth Strategy
  • 80% of leads come from LinkedIn (organic & paid)
  • Focus on demand generation instead of direct selling
  • Promote valuable, authority-building content
  • Use paid ads to amplify high-performing organic content

The Science Behind Content Creation
  • Content should be consistent but not repetitive
  • Stick to 4-10 core messaging pillars
  • The goal is brand recall—when buyers are ready, they think of you

How to Convert Content Consumers into Sales
  • 80% of content should be educational
  • 20% should drive action (case studies, testimonials, direct CTAs)
  • The less you ask, the more you earn—focus on trust-building

Cold, Warm & Hot Audience Strategy
  • Cold audience (40%) → Awareness content
  • Warm audience (40%) → Trust-building content
  • Hot audience (20%) → Conversion content (case studies, CTAs)

Paid Ads vs. Organic Content
  • Organic builds long-term authority but is algorithm-dependent
  • Paid ads guarantee visibility and scale successful content
  • Best approach? Use both together for maximum impact

Scaling Beyond Organic Content
  • Paid ads amplify results and target ideal customers
  • Focus on platform-specific content for each channel
  • YouTube, Meta, and TikTok require unique content strategies

How Much Traffic Do You Actually Need?
  • 250K+ impressions per month are needed for significant impact
  • More exposure → More leads → More sales

Advice for Founders New to LinkedIn
  • Identify pain points & desired outcomes of your target audience
  • Share unique insights to differentiate yourself
  • Engage with your audience and start conversations

LinkedIn vs. Google Ads: Which Should You Choose?
  • Google Ads: Great for problem-aware buyers who are ready to purchase
  • LinkedIn: Best for building brand trust and long-term demand
  • Best approach? Use both together—Google for conversions, LinkedIn for demand

Expanding to Other Platforms
  • LinkedIn strategy does not translate 1:1 to other platforms
  • YouTube requires video-optimized content
  • Meta & TikTok can be used for retargeting

How to Reach Out to David
  • Connect with David Ellis on LinkedIn for insights & Q&A
  • Follow for weekly content on B2B growth...

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