Welcome to the third episode of the SaaS Stories where we speak to SaaS industry leaders, and understand how the SaaS landscape has evolved over the years, what are the current trends, and where we are heading. We also hear the stories of these industry leaders, understand their background and how they made their way to the top. Our third guest is Srikrishna Swaminathan, who has had a long career starting with FMCG, investment banking, and joining InMobi before starting his own company, Factors.ai. LinkedIn Profile: / srifactorsai Introduction: Sri shares his entrepreneurial journey From working in FMCG and investment banking to joining InMobi and founding Factors.ai, Srikrishna shares his sales approach focused on problem-solving and storytelling, adapted to target segments. He stresses the importance of work-life balance, human respect in sales, and the contrast between working in large organizations and running a resource-limited startup. Srikrishna believes founders should lead sales until reaching $100M in revenue before building a sales team. He discusses the challenges of building a SaaS product in a competitive space, the role of AI, and the need for founders to validate ideas through customer feedback. Takeaways: ✅ His sales style is focused on problem-solving and storytelling, adapting to the needs and preferences of different target segments. ✅ Srikrishna emphasizes the importance of work-life balance and human respect in sales. ✅ Founders should be the first salespeople for their startups and hire a sales team once they have a solid customer base. Founders should be involved in sales until the company reaches $100 million in revenue. ✅ Building in the sales and marketing tech space is challenging due to competition and clutter. ✅ AI can help automate certain tasks in sales and marketing. ✅ SaaS founders should validate their ideas through customer interviews and prioritize solving problems that have a direct impact on revenue, cost, or efficiency. ✅ Factors.ai experienced a significant milestone when they crossed 300 customers. ✅ He enjoys classical music while working, admires Mahatma Gandhi and Chanakya, and relies on Slack to stay organized. We at Revrag.ai are building AI Agents for Revenue Teams in B2B SaaS. Learn more about us and apply for access: https://www.revrag.ai/#SaaS #founder #startup #b2bsales #techsales #ai #artificialintelligence #bdr #ae