『Banking on Digital Growth』のカバーアート

Banking on Digital Growth

Banking on Digital Growth

著者: James Robert Lay
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If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted by Ausha. See ausha.co/privacy-policy for more information.All rights reserved. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • 466) Are You Listening to the Right Customers? Rethinking Physical Presence in the Age of AI
    2025/07/08

    Traditional banks and credit unions are struggling to stay relevant in an increasingly digital world. While consumers flock to neobanks and fintechs for speed, convenience, and personalization, many community institutions remain anchored to branch-first models and legacy mindsets.


    James Robert and Derik unpack why going “digital” isn’t just for startups—it’s a strategic path forward for community-based institutions too. They explore how embracing a digital-first (or even digital-only) model can help banks and credit unions unlock growth, reduce operational drag, and reconnect with modern consumers—without losing the human touch that makes them special.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    46 分
  • 464) The Agentic Web Is Here: Why Your Website Needs to Speak to AI
    2025/06/25

    Most financial brands are still designing websites for people. But the web’s changed—and fast.

    In this episode, Derik Krauss joins James Robert Lay to unpack why the real “visitors” to your site are no longer just humans, but AI agents like ChatGPT and Perplexity acting on their behalf. They explore what this means for discoverability, trust, and conversion in an age where the “Do-It-For-Me” economy is accelerating.

    You’ll learn how to start building an “agentic website” designed for both humans and machines—and why failing to adapt may render your brand invisible to the next generation of digital decision-makers.


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    46 分

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