What if the secret to member retention isn’t more data—but better use of it?

In this live episode of Banking on Experience, we tackle one of the biggest challenges facing credit unions today: keeping Members engaged in an era of limitless options and vanishing loyalty.

You’ll learn:

• Why 44% of new accounts go inactive within a year—and how to reverse it
• The high cost of fake personalization
• Real-world tactics that combine human connection and AI-powered insights
• How a Detroit Lions-themed CD campaign turned into a member engagement machine
• Why you don’t need a data warehouse to start making data-driven decisions

If you care about member relationships, operational efficiency, or turning data into action—this one’s for you.

Our expert panel brings real-world strategies to the table:

• Brad Shafton, SVP of Digital & IT at Magnifi Financial, shares how his team creates hyper-personalized member experiences that actually drive retention.
• Emily Sutton, Director of Marketing at Community Financial CU, reveals how creativity, community, and data came together to power a wildly successful Lions-themed CD campaign.
• Mitch Rutledge, CEO & Co-founder of Vertice AI, breaks down how to ditch siloed data and start delivering smarter, faster member engagement—without waiting years to unify every system.

These aren’t theorists—they’re operators inside credit unions getting real results. Here’s how they do it.

Tune in and take notes.

Bank of Idaho made headlines with its $245 million acquisition deal with Glacier Bancorp—a bold move at a time when community banks are battling rising regulatory pressure, digital disruption, and funding challenges.

In this episode, Chairman, President & CEO Jeff Newgard shares:

• The key factors that drove the decision to sell

• The toughest leadership challenges during the transition

• How he approached cultural integration between two institutions

• The hard truths every community bank leader must face in today's fast-changing market

Whether you're weighing an acquisition or simply trying to future-proof your financial institution, this episode offers real-world lessons you can’t get from a playbook.

Listen now to hear Jeff’s brutally honest insights about M&A, leadership, and the future of community banking.

Real-time payments are revolutionizing how money moves—faster, easier, and more seamless than ever. But with speed comes risk. Fraudsters aren’t just small-time scammers anymore; they’re running sophisticated, AI-powered crime rings that target credit unions and community banks in real time.

So, how do financial institutions fight back?

In this episode of Banking on Experience, host Joshua Barclay sits down with Jeff Scott, VP of Fraud Tech Solutions at Q2, a fraud prevention expert on the front lines of the fight against real-time financial crime.

Together, they reveal how credit unions and community banks can shift from playing defense to going on the offensive, covering topics like:

• How fraudsters have evolved into sophisticated, AI-powered crime rings.

• Why traditional fraud detection tools aren’t enough in a real-time payments world.

• How cutting-edge fraud prevention tech is helping FIs stay ahead of bad actors.

• The tricky balance between airtight security and seamless user experience.

Fraud is no longer just a risk—it’s a multi-billion-dollar industry. If credit unions and banks don’t act now, they won’t just lose money—they’ll lose trust, members and customers, and their future.

Don’t wait until it’s too late—tune in now and discover how to stay ahead of fraudsters before they strike.

On another note: If you'd like to join us for our Demo Tuesday Sessions, where we demo the BUSINESSNEXT solution virtually and answer your CRM-related questions on Microsoft Teams, use this link to sign up.