Our guest today is Barry Katz. Barry is an Emmy winning creative director who’s been featured in AdAge’s 40 Under 40 and AdWeek’s Creative 100. In the past year Barry worked on two big campaigns for State Farm that I’m sure you’ve seen. The New Chris Paul series with Jake from State Farm and The Last Dance which won a ton of awards from all the major competitions. We talk in depth about how each campaign developed including some major challenges that came up during production. Think celebrity no-shows and re-writing scripts on the shoot day.

Barry has been crushing it as a freelance creative director and we talk a lot about the freelancing life. How to make the transition to freelancing, how to develop a network and some tips on how to charge for your time. There is plenty more in this episode about agency life and working with commercial directors.

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Checkout Barry's work: barryskatz.com

Checkout Zack’s work: zackseckler.com

Follow Zack on Instagram: @zackseckler

Email us: dontskippodcast (at) gmail (dot) com

Don’t Skip is a podcast featuring conversations with ad-agency creatives and other talents who help create award-winning advertising. Ads you don’t want to skip.

Each episode delivers valuable insights into how the best campaigns are created along with honest discussion about the challenges and opportunities experienced during a career as a commercial creative. Topics include pitching to clients, creative ideation, client relations, treatments and creative calls, pre-production and on-set adventures.

Don’t Skip is hosted by award-winning comedy director and photographer Zack Seckler.