Bartholomew Jones, the co-founder of Cxffeeblack, discusses how his brand seeks to reclaim coffee's African roots while empowering Black farmers and promoting social justice. Through storytelling, music, and ethically sourced ingredients, Cxffeeblack offers an authentic coffee experience that emphasizes cultural connection and community.

Key Takeaways

• Bartholomew's journey from hip-hop artist to coffee entrepreneur
• The mission of Cxffeeblack to create an equitable Black future
• The importance of storytelling in brand building
• Diversity and inclusion within the coffee industry
• Upcoming initiatives like the Pan-African Barista Exchange Program
• The impact of coffee's colonial history on today's market
• Building community around curiosity and quality coffee
• Differentiating Cxffeeblack through authenticity and flavor
• Unique supply chain connecting Ethiopia to Memphis

And don’t miss how we bring all this brilliant insight into our lab and transform it into an impactful 30-second piece that truly brews the perfect cup of Cxffeeblack.

Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank and content marketer, storyteller, and brand strategist, William "Classic" Thomas. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.