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Perception can make or break senior living. Filmmaker and storyteller Peter Murphy Lewis is here to flip the script — and put caregivers at the heart of the story.

In this episode, we unpack the making of People Worth Caring About, the groundbreaking documentary shining a light on the passion, grit, and humanity of long-term care teams. You’ll hear why authentic, imperfect storytelling connects deeper than polished marketing, and how leaders can use it to recruit, retain, and inspire.

Whether you’re a senior living leader, marketer, or simply someone who believes in the power of human connection, this episode will leave you inspired — and ready to tell your community’s story.

What You’ll Learn in This Episode:

• Why caregivers should be the face of your brand
• How “Human, not Hollywood” storytelling transforms perception and trust
• The key questions to ask staff to capture meaningful stories
• Why documentaries — and long-form storytelling — are the most powerful opinion changers
• Why this matters: How authentic storytelling can boost occupancy, staff pride, and your community’s reputation

Links & Resources:

• Watch People Worth Caring About on YouTube and major smart TV platforms
• Follow Peter Murphy Lewis on LinkedIn

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