• Be like X. Don't be like Y!

  • 2023/01/09
  • 再生時間: 8 分
  • ポッドキャスト

Be like X. Don't be like Y!

  • サマリー

  • A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

    Examples of ads that use these framing devices and how it works - tune in to know more!

    Check out the ads here:
    Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

    Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

    ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

    FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

    BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

    Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

    Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

    Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

    Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

    Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

    Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

    You can follow Karthik Srinivasan on social media

    LinkedIn : ( https://www.linkedin.com/in/karts/ )

    Twitter: ( https://twitter.com/beastoftraal )

    Instagram: ( https://www.instagram.com/beastoftraal )

    Blog: ( https://beastoftraal.com/)

    Do follow IVM Podcasts on social media.

    We are @IVMPodcasts on Facebook, Twitter, & Instagram.

    Follow the show across platforms:

    Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

    See omnystudio.com/listener for privacy information.

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あらすじ・解説

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

Examples of ads that use these framing devices and how it works - tune in to know more!

Check out the ads here:
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/)

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

See omnystudio.com/listener for privacy information.

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