• Behind the Craft

  • 著者: Peter Yang
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Behind the Craft

著者: Peter Yang
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  • Expert interviews and guides to help you level up as a product leader and creator fast.
    Peter Yang
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Expert interviews and guides to help you level up as a product leader and creator fast.
Peter Yang
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  • Inside How Perplexity is Disrupting Online Search | Aravind Srinivas (CEO)
    2024/11/10

    My guest today is Aravind Srinivas, CEO and co-founder of Perplexity.

    Aravind is the CEO of Perplexity, the AI answer engine disrupting online search. Aravind gave me an inside look at how Perplexity builds products, how it scaled to 100M queries a week, and how it’ll deliver better ads than Google’s ten blue links.

    Timestamps: (00:00) We don't do product reviews (01:22) The secret to Perplexity's incredible shipping velocity (05:16) Giving feedback as a user instead of as the CEO (07:01) How Perplexity decides what to build next (10:56) Perplexity's "7 friends in 10 days" metric (14:02) How Perplexity uses AI to build Perplexity (17:30) How to get a great job without traditional credentials (21:50) Key drivers behind Perplexity's growth to 100M queries (27:50) The future of search ads and why 10 blue links are dead (35:56) Closing advice to get what you want out of life Get the takeaways: https://creatoreconomy.so/p/inside-how-perplexity-is-disrupting-search-aravind-srinivas Where to find Aravind: X: https://x.com/AravSrinivas Website: https://www.perplexity.ai/ 📌 Subscribe to this channel – more interviews coming soon!

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    38 分
  • Inside Duolingo Unhinged Growth to a $500M Business | Cem Kansu (Duolingo)
    2024/11/03

    My guest today is Cem Kansu. Cem is the Head of Product at Duolingo. Over 8 years, he helped Duolingo grow to 100M+ monthly active users and $500M+ in annual revenue. I had a super fun chat with Cem about Duolingo's unhinged product culture, the top drivers of Duolingo's user and revenue growth, and whether AI will democratize education. Timestamps: (00:00) We love being unhinged with our owl (01:26) Duolingo is a game and this is our core loop (03:46) The top 3 drivers of Duolingo's growth to 100M users (05:55) Passive-aggressive push notifications work! (08:12) How Duolingo onboards new users to maximize retention (13:11) Our winding path to $500M+ in revenue (17:25) We've figured out how international expansion works (21:13) Will AI kill Duolingo? (26:20) We made Lily an AI emo teenager on purpose (32:41) How to A/B test without sacrificing quality (37:09) What the best PMs at Duolingo have in common Get the takeaways: https://creatoreconomy.so/p/inside-duolingo-unhinged-growth-to-500m-cem-kansu Where to find Cem: X: https://x.com/cemkansu LinkedIn: https://www.linkedin.com/in/cemkansu/ 📌 Subscribe to this channel – more interviews coming soon!


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    42 分
  • How to Crack the PM Interview in 2024 | Satish Mummareddy (Meta)
    2024/10/27

    My guest today is Satish Mummareddy, ex-product leader at Meta.

    During his 6 years at Meta as an IC7 product leader, Satish interviewed 200+ PM candidates and mentored 100+ PMs. We had a great chat about how to crack the PM interview, choose the right job offer, and find strong mentors.

    Timestamps:

    (00:00) How not to let rejection get you down

    (01:53) Hot takes after interviewing 200+ PMs at Meta

    (05:14) Why experienced PMs often struggle in interviews

    (09:13) 3-month plan to crush interviews at top tech companies

    (15:05) How to uplevel your product thinking skills

    (20:10) Why interview frameworks aren't enough

    (27:31) How to avoid getting down-leveled

    (30:01) Choosing the right company to join

    (36:24) 3 steps to find great mentors and sponsors

    (40:25) Deliberate practice, career arcs, and mental fitness

    Get the takeaways: https://creatoreconomy.so/p/meta-product-leader-cracking-the-pm-interview-satish

    Where to find Satish:

    LinkedIn: https://www.linkedin.com/in/satishmummareddy/

    Course: https://maven.com/crossing-career-chasms/product-thinking

    :pushpin: Subscribe to this channel – more interviews coming soon!

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    47 分

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