In this episode, Hugo and Rupert, co-founders of the AI-powered marketing tech platform Pockla, share their entrepreneurial journey. They dive into the importance of deeply understanding customer needs through discovery calls, rather than focusing solely on product-building.

They also discuss simplifying business hypotheses and objectively testing them based on customer feedback. The duo reflects on their experience with fundraising, emphasising the importance of building long-term relationships with investors and tailoring pitches to their perspective.

As close friends and co-founders, they talk about the value of open communication, handling tough conversations, and maintaining trust. A very candid convo packed with insights on product development, raising capital, and navigating the co-founder relationship.

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In this timely bonus episode, Adam Kene and Catalina Lohmeier dive into the Autumn Statement and discuss its implications for SMEs. From increased National Insurance contributions to adjustments in R&D tax incentives, we examine the ripple effects on payroll, productivity, and overall growth for small and medium-sized businesses.

Join us as we unpack these economic shifts and share practical insights on how SME leaders can adapt, manage rising costs, and continue thriving in a changing landscape.

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In this episode, we dive deep into the entrepreneurial journey of Roei, who founded his first successful tech company at just 15 years old, scaling it to 6-million monthly users before being acquired in 2018. Roei shares valuable lessons from his experience, including the critical role of timing in business decisions and the impact of burnout post-acquisition.

Roei's next venture, Connectd, looks at his focus on revenue-first growth and avoiding high cash burn, all while building a positive, purpose-driven work culture. He reveals his hiring strategies, focusing on diversity in management styles and aligning employees with the company’s values to create a flexible, thriving workplace. We also unpack how Roei tackled the tricky “cold start conundrum” for his marketplace by initially offering SaaS tools to generate revenue and attract early-stage startups.

Finally, Roei gets real about the challenges of balancing entrepreneurship and personal life, sharing how journaling and following a healthy lifestyle have helped him maintain focus, avoid burnout, and channel his energy into success.

Tune in for key insights on scaling a business, overcoming marketplace challenges, building culture, and managing work-life balance from someone who’s lived it all.

Hosted on Acast. See acast.com/privacy for more information.