When it comes to building a small business finding leads can be hard, and then finding the right leads can be even harder. After discovering it wasn’t just about the number of leads, but the quality, Damon Gochneaur jumped into the world of digital marketing and started doing his own research on SEO and paid ads.

After finding success on his own, he launched his agency, Aspiro, and today he joins Joe and Shawn to talk about what every business should know about running paid ads and organic reach. He discusses some mistakes he sees companies make, and why you don’t need to start with a huge budget to start seeing results.

He also talks about how his business ventures led him beyond digital marketing and into his true passion for soccer, as he is the co-founder of the Denton Diablos.

If you’re interested in connecting with Damon, visit: https://aspiroagency.com/

And to find out more about the Denton Diablos, visit: https://dentondiablos.com/

When it comes to running your business, are you clear about what sets you apart from your competition?

It’s important to hold true to who you are and your values, and there’s no greater example of this than the family run company of BHS Retractables.

Rodney Brandon, President, and Owner of BHS Retractables visits Shawn and Joe on Behind the Screens to talk about how he has built his company to one of US Motions’ largest vendors, how he grew the company during the pandemic, and what made him switch from home renovations to retractable screens.

He also talks about what it’s like to run a company with his family, including his son, Vice President and Head of Operations, and his daughter, the Office Manager.

They also discuss what sets BHS Retractables apart, and why attention to detail is everything to them. Plus they discuss what has helped them to grow, including the type of advertising that has worked best for them.

If you’re interested in learning more about BHS Retractables, visit: https://bhsretractables.com/ or call at (847) 306-0204.

It’s great when you can not only love what you do but love the people and the partners you work with. When it comes to great partnerships, Somfy is the company that makes the job more fun and easier for Universal Screens.

In this episode of Behind the Screens, Shawn and Joe are joined by Somfy’s Vice President of Sales, Jim Ruh. The guys go deep into Somfy’s business model, and how the pandemic impacted their business as a whole, including costs, supply chain, and even sales.

They also talk about what’s next for not just Somfy, but the outdoor retractable screen industry as well. Jim also discusses how they had to put some of their innovation on hold, but now as they’ve moved through the pandemic, they can start rolling out the products that will have a huge impact on the industry.

To learn more about Somfy, visit: https://www.somfy.com/fr-fr/