Brand builders, take a peak into our crystal ball.

There’s you, your entire marketing team, and a whole lot of TikTok Lives.

Social commerce is growing fast, and it’s clear that brands leveraging it early are reaping the rewards.

That’s why industry leader, Ben Gallaga, has decided to break his silence – sharing how he’s built an iconic brand by going all-in on TikTok Shop, so you can too.

Live from the Social Commerce Summit: Autumn Edition, Ben (Founder @ Luxe Collective) sat down with Paul for a conversation equal parts business smarts & real talk. Knowing this space better than most, Ben is fast carving a space for pre-love luxury on TikTok – having turned the channel into 34% of the brand’s revenue since launching in July.

By staying adaptable, authentic, and relentless on socials, Luxe Collective has built a loyal following of passionate brand fans & Advocates. Even setbacks – like over-hiring, a break-in & investing in content that didn’t work – have been used to take massive steps forward with community connection.

Now, Ben will share how to:

• Turn Every Live Session Into a “Must-Watch” Show: Ben reveals why TikTok Live sessions should be treated like episodic TV, with new content and offers on set days of the week. Learn his strategies for making each session feel unique, engaging, and worth tuning into, from exclusive product drops to flash sales and live Q&As.

• “Host the Party” on Social Media: When creating engaging content, think of your brand as the host who brings the latest news, trends, and industry happenings to the table. For Ben, this “hosting” strategy means discussing relevant topics & breaking news while subtly plugging the product — an easy way to establish authority, grow visibility, and consistently offer value to your community.

• Master the Art of “Irresistible Offers”: Ben explains the psychology behind crafting deals that feel too good to pass up, from limited-time discounts to exclusive bundles. His secret? Make the audience feel like they’re getting an offer too good to miss out on. Generosity is key when it comes to building Advocacy, after all.

Here’s how you scale on TikTok Shop while staying grounded.

Rate & review Building Brand Advocacy:

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Connect with Ben:

On LinkedIn

On Instagram

On Luxe Collective’s TikTok