Berlin's Awakening Beauties

著者： Mark Charles Felstead
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  • サマリー

  • Welcome to Berlin Awakening Beauties podcast, the leading podcast for event organisers. Each week we invite industry guests from Berlin on to the show to discuss a range of topics from venues and meetings to events and destination management. Our host is Mark Felstead, your man in Berlin. Subscribe so that you never miss an episode. This show is made by A Podcast Company
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あらすじ・解説

Welcome to Berlin Awakening Beauties podcast, the leading podcast for event organisers. Each week we invite industry guests from Berlin on to the show to discuss a range of topics from venues and meetings to events and destination management. Our host is Mark Felstead, your man in Berlin. Subscribe so that you never miss an episode. This show is made by A Podcast Company
マーケティング 経済学
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エピソード
  • Björn Kempe

    Björn Kempe
    2021/10/25
    Ladies and Gentlemen!   Take you seats and buckle up for a whirlwind tour around the world of events with the amazing Björn Kempe!!   Björn has over 20 years’ experience representing and brokering  major trade fair organisations in Asia – whether Singapore, Shanghai, Bangkok or Hong Kong.. he has seen them all!!   Now that Björn is back in Berlin a big shout out goes to Mash Media’s own Paul Colson who brought the two of us together and resulted in this value packed podcast so listen up!!   Björn spends time with me to not only wax lyrical about Berlin, but also to offer some incisive answers to the following questions:   Q: How has the pandemic acted like a wildfire in the events industry and are we now seeing the sprouting of new green shoots?   Q: To continue the polemic, after a forced break from just fighting fires in many cases, where is the good ship HMS Events Industry navigating towards?   Q: How will your newly released book “The Future of the Events, Exhibitions and Congresses”  – a book compiled by the musings of 26 C -Level authors from around the world -  help us set course?   Q: What role is private equity playing in the shaping of the future landscape of the events industry?   Q: What is a MICE Hedge Fund and an Internationally listed MICE Index?   Listen to the end too, as not only is there a special offer to BAB listeners for his book, which is absolutely essential reading for those in the industry, but he also drops some golden nuggets of advice regarding cultural differences from the West to the East!   Wow!! What can I say apart from thanks again Paul for bringing this powerhouse of knowledge into our sphere of influence!!     Subscribe Apple | Google | Spotify | Stitcher | iHeart   A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. - https://www.apodcastcompany.com and www.podcastsyndicator.com    
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    34 分
  • Stuart Barnes

    Stuart Barnes
    2021/10/12
    Today we talk to someone who has over 15 years event experience in Berlin, who I consider to be something of a legend – even though we have amazingly never met before!!   Stuart, like me, is a great fan of Berlin and all it has to offer for major events.     Also like me he arrived to Berlin from London, even at around the same time, and have benefitted enormously from this vibrant and family friendly city.   Listen in as Stuart explains how he is creating new business around the enabling that new technology has brought and how he puts a very positive spin on the future!!   He brings his experience form working in one of Europe’s leading PR agency to the events industry will a view to really working on ROI and increasing the shelf life of events.  He also embraces warmly the idea of collaboration with other event agencies to help them add value to their clients.   Next Convention has been modest in promoting itself but organizes something like 1,500 events a year and focusses very much on bringing innovation into play.   We discuss together the role that meaningful data is starting to play today as the technology allows more accurate tracking and can add value to the event to increase its ROI.   Stay ‘til the end as we also talk about the sustainability and carbon footprint of our industry, which is nowadays no longer an option but a must have – and the cost benefit it brings.   Finally we talk a little about the “Common Good Economy” which is becoming so important to younger people entering the business today before taking a lovely positive spin on where the event industry is going moving forwards before sharing some personal tips of where we can meet next time!     Subscribe Apple | Google | Spotify | Stitcher | iHeart   A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. - https://www.apodcastcompany.com and www.podcastsyndicator.com
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    29 分
  • Merryn Scholz, K.I.T. Group

    Merryn Scholz, K.I.T. Group
    2021/09/13

    BABs Episode 7 Merryn Scholz, K.I.T. Group : BERLIN LOVES YOU!

    In this episode we return to the core values of BABs and talk to the fabulous Merryn Scholz, General Manager of K.I.T. Group in Berlin – one of Europe’s largest PCOs – about the role she recently played in organizing the “Freedom Dinner” for 3,000 guests on the recently closed Berlin Tegel airfield, as well as talking a little about how congress business is now developing looking to 2022 as confidence in events starts to return.

    Listen in and learn how Merryn and her team, supported by Messe Berlin and their event suppliers, were asked to play a game of pure brinkmanship whilst organizing the dinner.  They were up against very tight deadlines, but could not even be sure until the last minute how many guests they were actually allowed to invite!! (which, as most of you know, is pretty crucial to being able to organize the event properly!)

    Learn too as how Merryn and her team were faced with the challenge of implementing an outdoor dinner concept on a recently closed airfield, devoid of any infrastructure to speak of and completely at the mercy of wind and weather !

    Add to that, the central theme of the event was laying out the tables over an 800 metre stretch of runway to spell out exactly the phrase “BERLIN LOVES YOU” – even though up until the 12th hour they were not even sure how many guests would fill the tables!

    Did it work against the odds? Did the weather gods shine down on Merryn and her Team?

    Listen in and find out!

    Finally, the future for congresses and RFPs gets discussed and Merryn gives her frank take on it all….

    One not to miss!!

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    A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. - https://www.apodcastcompany.com and www.podcastsyndicator.com
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    32 分

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