Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email?

In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale.

Join ⁠Lainey⁠ and ⁠Paulette’s ⁠author newsletters to see how we do it :)

Visit our ⁠⁠⁠episode page⁠⁠⁠ for all resources featured in this episode.

Episode Sponsor:

⁠Paulette’s new series collection⁠! Get three multi-award winning books read in 43 countries--all in one page turning collection!

Sit back and get ready for some love, spice and fantastic writing in The Bold Journeys Series Collection.

Book Marketing Help from Lainey:

⁠⁠⁠⁠12 Weeks to Book Launch Success⁠⁠ ⁠is Lainey’s program to help authors successfully launch their book. ⁠⁠⁠⁠⁠Join the wait list⁠ ⁠⁠⁠⁠. Or⁠ ⁠⁠⁠join ⁠Lainey’s list for free book marketing tips⁠ and webinars⁠⁠⁠⁠.

With Special Guest Tiffany Yates Martin, creator of The Intuitive Author.

Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts.

In this episode, we're pleased to welcome Tiffany Yates Martin, author, editor, speaker and long-time industry veteran, to discuss how to create a sustainable, fulfilling writing career — including those pesky marketing parts!

⁠⁠⁠Join our newsletter ⁠⁠⁠⁠and you'll always hear about new episodes and resources!

Visit our ⁠episode page⁠ for all resources featured in this episode.

For more tips and ideas visit our ⁠⁠Book Marketing Tips and Resources⁠

Episode Sponsor:

Lilian Sue, author of ⁠The Powerful Publicity Prescription⁠, and owner of ⁠In Retrospect Writing Services.⁠

Book Marketing Help from Lainey:

⁠⁠12 Weeks to Book Launch Success⁠ is Lainey’s program to help authors successfully launch their book. ⁠⁠⁠Join the wait list here⁠⁠⁠. Or⁠ ⁠⁠join Lainey’s list for free book marketing tips and webinars⁠⁠⁠.

Got ideas for future guests and topics? ⁠⁠⁠⁠Send us your ideas here⁠ ⁠⁠⁠(or submit as a potential guest).

Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

The publishing industry is flooded with book awards. But are they worth your time?

Paulette Stout and Lainey Cameron dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects.

⁠⁠⁠Join our newsletter ⁠⁠⁠⁠and you'll always hear about new episodes and resources!

Visit our ⁠episode page⁠ for all resources featured in this episode.

For more tips and ideas visit our ⁠⁠Book Marketing Tips and Resources⁠

Episode Sponsor:

Lilian Sue, author of ⁠The Powerful Publicity Prescription⁠, and owner of ⁠In Retrospect Writing Services.⁠

Book Marketing Help from Lainey:

⁠⁠12 Weeks to Book Launch Success⁠ is Lainey’s program to help authors successfully launch their book. ⁠⁠⁠Join the wait list here⁠⁠⁠. Or⁠ ⁠⁠join Lainey’s list for free book marketing tips and webinars⁠⁠⁠.

Got ideas for future guests and topics? ⁠⁠⁠⁠Send us your ideas here⁠ ⁠⁠⁠(or submit as a potential guest).

Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

How Publishing Path Impacts Your Book Marketing Strategy - with Special Guests, Michelle Cox and Alison Hammer

Yes a book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different.

Tune-in to hear our author panel of Alison Hammer, Michelle Cox, Lainey Cameron and Paulette Stout discuss how to find book marketing success, regardless of how you publish.

⁠⁠Join our newsletter ⁠⁠⁠and you'll always hear about new episodes and resources!

Visit our episode page for all resources featured in this episode.

For more tips and ideas visit our ⁠Book Marketing Tips and Resources

Episode Sponsor:

Lilian Sue, author of The Powerful Publicity Prescription, and owner of In Retrospect Writing Services.

Book Marketing Help from Lainey:

⁠12 Weeks to Book Launch Success is Lainey’s program to help authors successfully launch their book. ⁠⁠Join the wait list here⁠⁠. Or ⁠⁠join Lainey’s list for free book marketing tips and webiinars⁠⁠.

Got ideas for future guests and topics? ⁠⁠⁠Send us your ideas here ⁠⁠⁠(or submit as a potential guest).

Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book.

We also cover ways to save money when building your author platform and with book marketing.

⁠⁠Join our newsletter ⁠⁠⁠and you'll always hear about new episodes and resources!

Plus, don't forget to subscribe to the podcast and leave a quick rating or review! Resources in this episode:

Free download from Lainey - Author Platform on a Budget

Paulette's blog post - 4 Self-Publishing Tasks You Shouldn’t Pay For

Visit our episode page for all resources featured in this episode: ⁠How to Publish a Book on a Budget

Find more resources and book marketing tips visit our recommended resources: ⁠Book Marketing Tips and Resources

Episode Sponsors:

Paulette’s award winning novels - the Bold Journeys SeriesBook Marketing Boot Camp by Lainey Cameron - included in the Women’s Fiction Writers Association Albuquerque retreat. 12 Weeks to Book Launch Success - Lainey’s program to help authors successfully launch their book. Join the wait list here. Or join Lainey's list for free book marketing tips and webinars.

Paulette's Indie author coaching - schedule time or email her at info@paulettestout.com

Women Writers Women's Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media

How to Market Books After the Launch - With Special Guest, Paulette Kennedy

We put so much energy into planning book releases, but how do you market and promote books after launch?

Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch.

We discuss strategies for authors to maintain sales and engagement, including ideas for building a loyal community of readers.

We also touch on the role of adverting, choosing the right Amazon categories and keywords, the importance of building a community of authors for mutual support.

⁠⁠Join our newsletter ⁠⁠and you'll always hear about new episodes and resources!

Got ideas for future guests and topics? ⁠⁠Send us your ideas here ⁠⁠(or submit as a potential guest).

Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

Visit our episode page for all resources featured in this episode: How to Market Books After the Launch

Find more resources and book marketing tips visit our recommended resources: Book Marketing Tips and Resources

Episode Sponsors:

⁠12 Weeks to Book Launch Success ⁠- Lainey’s program to help authors successfully launch their book. ⁠Join the wait list here⁠. Or ⁠join Lainey’s list for free book marketing tips and webinars⁠.

⁠Paulette’s Indie author coaching⁠ - schedule time here or email her at info@paulettestout.com

⁠Women Writers Women’s Books ⁠- Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media

Lainey Cameron and Paulette Stout introduce listeners to their new book marketing podcast: The Best of Book Marketing. In this episode, they talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.

Common mistakes that authors make when building a book marketing plan include misunderstanding the role of social media, not defining goals, and lacking a clear target reader.

They also chat about the dangers of comparing ourselves to others and share a free resource for download: Lainey’s book marketing framework.

Plus, they solicit ideas for future guests and topics. ⁠Send us your ideas here ⁠(or submit as a potential guest).

Join our newsletter and you'll always hear about new episodes and resources!

Don’t forget to subscribe to the podcast and leave a quick rating or review!

Resources in this episode:

Free download of Lainey's Book Marketing Framework

Paulette's article Avoid These 14 Self-Publishing Mistakes

Find more resources and book marketing tips on the podcast website at ⁠www.bestofbookmarketing.com⁠

Episode Sponsors:

12 Weeks to Book Launch Success - Lainey’s program to help authors successfully launch their book. Join the wait list here. Or join Lainey’s list for free book marketing tips and webinars.

Paulette’s Indie author coaching - schedule time here or email her at info@paulettestout.com

Women Writers Women’s Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media