Better Sign Shop Podcast

著者: Peter Kourounis Michael Riley and Bryant Gillespie
  • サマリー

  • Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.
    © 2022 BetterSignShop.com
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あらすじ・解説

Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.
© 2022 BetterSignShop.com
エピソード
  • Shop Software Spotlight
    2024/11/12

    Sign Up For Shop Software Spotlight
    https://lu.ma/shop-software-spotlight

    In this quick announcement episode, Bryant catches up with listeners after a brief hiatus and shares three exciting updates from the Better Sign Shop team.

    Key Announcements:

    • - Podcast Update: The team is back after taking time to focus on work and family, with new episodes and guests lined up
    • - Shop Software Spotlight Series: A comprehensive demo program featuring seven major sign shop management software vendors including Ordant, SignTracker, Onyx Align, SquareCoil, InkSoft, InkWorks, and CoreBridge
    • - New Website Product: Preview of an upcoming website and marketing platform specifically built for sign shops


    The Shop Software Spotlight series runs from November 14th through December 10th, featuring guided demonstrations and Q&A sessions with each vendor. Free registration available at lu.ma/shop-software-spotlight.

    In this episode...
    00:00 Intro & Welcome Back
    01:15 Team Update
    03:15 Shop Software Spotlight Announcement
    13:30 Demo Series Schedule
    18:15 New Website Product Preview
    20:45 Closing

    Are you a sign shop owner interested in being featured on the podcast or joining the website platform beta? Email hey@bettersignshop.com.

    For software vendors interested in participating in the spotlight series, reach out to hey@bettersignshop.com.

    Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers at https://www.facebook.com/groups/bettersignshopmastermind.

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    21 分
  • Carving a Niche // Jim Dawson of Synergy Sign & Graphics
    2024/04/30

    Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his experiences with creative architectural signage.

    ##-##
    This episode is sponsored by:

    GCI Digital Imaging
    Your partner for large/grand format trade printing. Known for exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics.
    Discover more in Episode #9 or visit https://gci-digital.com.

    Jaco Wholesale Sign Products

    Looking to enhance your clients' impact and boost your profits with flat-cut acrylic letters and logos? Jaco Wholesale Sign Products delivers laser-cut acrylic letters and signage with quick turnaround times and excellent communication. They offer a wide range of mounting options, Pantone matching, several acrylic thicknesses, and nationwide shipping.
    Visit https://sign.supply/bss/ for a quote and $50 off your first order.

    ##-##
    Links:
    Dan Sawatzky Episode: https://youtu.be/QHOBWzf-5QY

    Synergy Signs Instagram: https://www.instagram.com/synergy_signs/

    ##-##
    Key Points Discussed:

    - Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together.

    - Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop.

    -Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects.

    -Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them.

    - Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins.

    - Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the future of signage.

    -Jim's Workshop: Jim talks about his workshop, which they conduct a few times per year. Y http://www.synergysign.com/sign-alchemy-workshops/

    -Sign Shop School: Jim and Peter discuss their future plan to open a sign shop school and give back to the industry.

    ##-##
    In this episode...

    00:00 Intro

    00:38 Sponsor

    01:27 Catching Up

    04:40 Winning a Lottery

    09:12 About Jim

    10:25 Working with Wife

    13:55 From Animator to cabinet shop to signage

    19:12 The Progression.

    22:12 Storefront walk-in traffic

    28:07 Inflection Point

    31:12 Jim’s architecture projects

    33:12 Fulfilling Client Expectations

    36:25 90-day Terms

    38:18 Equipments

    43:20 Fire Prevention

    46:02 Workflow with architecture Projects.

    52:30 Pricing Method

    57:05 Changes in the Industry

    01:02:42 Jim’s Workshop

    01:12:12 Sign Shop School

    ##-##
    Are you a sign or print shop owner?
    Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.

    Interested in being a guest on the show or have questions for our team? Reach out to us at hey@bettersignshop.com.


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    1 時間 24 分
  • Chill The F$&k Out // Dan Yoder of Sign Art Studio
    2024/04/19

    In this episode, we're joined by Dan Yoder - the owner of Sign Art Studio, a killer sign shop with 30 people near Madison, Wisconsin. Dan has been in the industry since 2005 and gives us valuable insights on various topics such as the business and art side of the industry, the importance of systems and processes, hiring and managing employees, and more.

    ##-##
    This episode is sponsored by:
    GCI Digital Imaging - Your partner for large/grand format trade printing. Known for their exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics. Discover more in Episode #9 or visit https://gci-digital.com.

    ##-##
    Key Points Discussed:

    - Dan's Origin Story: Dan has always been interested in art and fell in love with this craft early in his life. Making mistakes, learning from them, and growing forward continuously. He started his own business in 2005 and now has a team of about 30.

    - Team Management: Dan discusses Sign Art Studio, how he started the business, and how he tackled all of its problems. He tells us the structure of his team and how it works. He also shares the importance of Teamwork and how he manages his team to gain efficiency.

    - Hiring Question: Dan answered one of the most asked questions about hiring. He shares his thoughts on hiring somebody with no experience or someone with some signage experience.

    - Business and Art: We dive deep into this discussion where we all share our thoughts on the "Business" and "Art" side of the industry, which one has more importance, and how both can be managed.

    - Processes and Systems: We discuss processes and systems, layers of processes, flexibility with systems, having processes to set or change processes, and much more. Dan shares the Sign Art Studios' way of working and how they have set up their workflow.

    - Right Type of Clients: Working with the right type of clients is a different experience, as it is much more collaborative and engaging and brings out the best in everyone. Dan gives solid advice to shop owners on finding the right type of clients and shares how they qualify and classify their clients.

    - Dan's Podcast: Dan does his own Podcast, which you must listen to. https://www.youtube.com/watch?v=m41OxFQbSPo

    ##-##
    In this episode...

    00:00 Intro
    00:38 Sponsor
    02:28 Welcoming Dan
    05:30 Dan’s Journey
    09:55 Sign Art Studio
    16:50 Team management and working
    21:30 Hiring People
    25:30 Last 10-20 years of the industry
    32:20 Process of onboarding a new employee
    36:00 Business and art
    47:40 Focus on Entrepreneurial Operating Systems
    55:25 Motive
    01:04:30 Processes and System
    01:26:30 Future for Dan
    01:29:05 Working with the right type of client
    01:35:30 Dan’s Podcast
    01:41:50 Rapid fire takeaways
    01:46:20 Outro

    ##-##
    Are you a sign or print shop owner?
    Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.

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    1 時間 47 分

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