In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer and podcast host. Kayla opens up about her personal transformation, how she found her purpose, and the mindset shifts that helped her embrace feedback and trust the process of growth. Kayla shares her insights to the power of healthy competition and collaboration—core values championed by HPSA—and how these values fuel a culture of growth and connection among salon owners. From behind-the-scenes stories to career-defining moments, this episode offers a heartfelt look at what makes the beauty industry a uniquely supportive and transformational space. Don’t miss Kayla’s energetic and insightful debut!

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Website: https://highperformancesalon.com/

Instagram: https://www.instagram.com/highperformancesalon/

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Join the PBA: https://www.probeauty.org/

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Click Here to Learn More: https://thejwco.com/a-smarter-room/

In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disruptor. She opens up about overcoming trauma, embracing authenticity, and how hairstyling gave her purpose, healing, and the platform to help others do the same. From launching and closing her first app to building a revolutionary education platform for real-life stylists, Lisa’s story is a masterclass in resilience, mindset, and redefining success in the beauty industry. If you're a beauty pro seeking inspiration, real talk, and tools to grow personally and professionally, this episode is a must-listen.

WATCH ON YOUTUBE: https://youtu.be/0XYWRL5nFxo

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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Instagram: https://www.instagram.com/lifeoflisag/

Website: https://lifeoflisag.com/

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

SPONSORS

Join the PBA: https://www.probeauty.org/

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve!

JOIN OUR FREE WEB EVENT: https://joinmya.com/from-click-to-chair

WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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Get a Demo: https://www.phorest.com/us/demos/siobhan-mccaffrey/

Instagram: https://www.instagram.com/phorestsalonsoftware/

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

SPONSORS

Join the PBA: https://www.probeauty.org/

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/