You’re consistent. You’re publishing. You’re doing everything “right”—but your podcast still isn’t moving the needle for your business. What gives?

In this episode of Bizcasters, I break down the 4 core areas every business podcast needs to get right if it’s going to generate real results: Content, Visibility, Monetization, and Strategy.

You’ll hear a real-world story of a 400-episode podcaster who hit a wall, and what we uncovered when we took a closer look.

If you’re ready to stop guessing and start growing, grab your free Profitable Podcast Scorecard. It’s quick, actionable, and includes bonus personalized feedback from me.

🎯 Take the scorecard

Struggling to follow up after networking events or sales conversations? A limited podcast

series might be your secret weapon.

In this episode, I break down why most follow-up messages fall flat—and how a

podcast series can help you create connection, show your value, and make sales

easier (without ever feeling salesy).

You’ll hear creative examples from real podcasters and learn how to turn one

short series into your go-to asset for nurturing leads.

Want to have a podcast but not the pressure of weekly content creation?

Maybe you aren’t really looking to create a show – but want a better way to follow up with new connections or a more creative lead magnet.

Maybe you’d like a personalized approach to answering potential customer questions.

Or do you want a really unique way to reach out to your ideal clients that showcases your expertise and give them a deeper connection with you?

Then maybe you should consider a podcast series.

In this episode, I sit down with The Book Desserts host Kerry Dobson and we talk about how she has leveraged a 10-episode podcast series to accomplish all of that and more.

We also get some bonus insights into how Kerry is leveraging a private podcast as an alternative to your typical weekly newsletter and the benefits her business has seen from this strategy.

For anyone who thinks that podcasting is a burden but really loves the authenticity that having your voice lends to your content, this episode is for you!

Catch up with Kerry:

It’s never just the book that has the most impact- it’s what you do with it afterwards. Do you have a book or are writing a book and you know you want to support your audience in taking your ideas and applying it in their lives, businesses, relationships, or careers? One way you can do that is with a group program. You can help your readers to go deeper with your ideas and frameworks. They can try things out and get help and support from you and other readers while they do. If you think about the impact that you want to have, you want to go beyond the pages of your book using author-led groups, then this podcast is for you.

Connect with Kerry

The Books Desserts Podcast Series

Join her private podcast, The Great Group Revolution